Monthly Archives: March 2016

The Sum of Us, Dubai: Revisited

  
I guess I kind of give the impression that I live in Dubai – well, my jealous daughter just told me “You stop-over there so often”, and my reply “don’t be a hater”. Anyway on yet another stop-over, just last weekend, I was naturally craving coffee, even though the curry fish I had the previous night didn’t provide relief but grief. It just so happened that on this occasion, the Sum of Us was the closest decent cafe to get to before rushing off to the airport.

On entering, I was pleasantly surprised. First up, when I visited in the summer, the cafe had only been opened about 4 weeks and hence was not on the radar yet, making it quite empty – read more here. So, on this occasion, the cafe was literally packed, both inside and outside (it was only about 24C). I only wanted a good cup of milk-based espresso a flat – a magic. 

  
After placing my order, I wandered around and went back to wait by their “take away” station. 

  
After downing my caffeine bliss, I was very intrigued by the expresso blend used – it was quite exceptional and so after discovering it was their house blend, aptly called “Tsunami”, I walked off to the roastery section to purchase my bag of beans.

  
Upon entering, there are gadgets (aeropress, Hario V60 and more) on the left-hand side of the wall, plus I was greeted very nicely by Kersti from Estonia. As we talked, she sensed I was not just another buff and mentioned that she was also holding a coffee tasting session later that day.

  
 I noticed two coffees from EspressoLab, Cape Town, chatted for a bit and ran out to meet my very patient cousin, who was driving around wondering why it was taking me 10 minutes just to drink a cup of coffee.

So, whats changed? More people, eclectic atmosphere, the smell of success and coffee tasting. By having your own roastery, you have access to multiple revenue streams – you gain control of your raw material and product line, coffee, you can sell coffee to other cafes and of course, you can hold coffee tasting sessions. On the latter, for the great value price of AED75 (Euros20), you can have an hour or more session on how to taste coffee – I did something similar at Escape Caffe in Cape Town, once a month. Hats off to the Sum of Us/Tom Arnel and Sergio.

But we’re not finished yet…

  
The coffee, which I brewed this morning, called the Tsunami or the Sum of Us house espresso blend.

   

I call it splitting the heart. Enough of the pedantic, what did it taste like? Hints of toffee and believe it or not caramelised cashews, yummy. Worth the price and transport from Dubai to Vienna in my baggage.

So, if you’re in Dubai and are reading this, pop down to the Sum of Us, enjoy some breakfast, coffee and atmosphere for me and buy some coffee to be brewed how you like.

Ma’assalama, as they say in the Emirates.

 

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