Coterra: A Hidden Dubai Coffee Spot

Always out for a scent (pun intended) of coffee adventure, I asked my fellow coffee geek, Naveed, for this favourite new coffee spots in Dubai and I was presented with two options, and I chose Coterra, located in Umm Ramool, near the airport and closet to me as I had run out of espresso coffee and needed coffee quick – and no, I’m not an addict – I just like or should I say, love coffee. I was even surprised that a coffee shop existed in this part of the bustling city that Dubai is and to be honest, had to check google maps twice to make sure I wasn’t headed in the wrong direction – confession … on my way there, I took the wrong turning.

So, upon arriving you are greeted with this Muriel of colours – in fact it reminds me of something you might find in another part of the World, like in South America. Okay, let’s go in.

Upon entering, it was like a hidden gem indeed. I was greeted with a brew bar to my right accompanied with a complimentary cup of Arabic coffee by, I presume the cafe manager and to my left I spotted not one but two Giesen coffee roasters covered in their brand colours of green of course – I hasten to add, Giesen is a fave with serious coffee roasters.

As I walked further into the cafe to take some pictures, I also noted what looked like a sensory lab… decked with a coffee tasting chart – the wheel of fortune for all coffee sensory nerds.

Already looking impressed, I noticed a gentleman walking up to me and I did this thing that my wife always rolls her eyes – yes, having travelled extensively in Africa, I try and spot accents as a way to connect with people and I instantly picked up head barista, Mickey’s, as being from Kenya. After exchanging greetings (Karibu is welcome in Swahili) adding that I had been to Kenya several times and to the famous Coffee Research Institite in Ruiru, just outside Nairobi, Mickey had this look that if I could read minds, could be summed up as “oh, this guy knows and loves coffee” , so he presented me with a few options for tasting their coffee over my two hour stay.

First up, was a Costa Rican coffee for my daily cortado. I must confess, I was highly skeptical as my previous memories of Costa Rican coffee is that they tend to be on the higher acidity side, not bad for filter but as an espresso, I didn’t really want to drink something that might remind me of orange juice and milk – the two just don’t mix, literally.

Looks good doesn’t it? My skepticism disappeared after the first sip, as my tongue was washed with subtle fruit with hints of caramel and berries, but not over bearing. Of course, I then quizzed Mickey about how he had brewed my coffee, to which he explained the process adopted using their Dalla Corte “zero barista” espresso machine. So, here’s a short diversion for the coffee geeks.

In summary, the espresso machine is built with a Digital Flow Regulation (DFR) using an exclusive and patented technology that allows you to digitally control the quantity of water whilst you extract an espresso – this is important because this is where aromas and flavours are developed. By being able to regulate the flow, you can vary acidity, sweetness and body according to the requests of your customers, leading them toward a new concept of tasting. For just one type of coffee variety, more tastings are possible, different from one another. (courtesy Dalla Corte)

So, what does that mean ? In short Mickey was able to manipulate the coffee and reduce the acidity whilst brewing my coffee, WOW! I love learning new stuff about coffee.

Before I left, I had an espresso on the house and an exquisite Colombian coffee, brewed on the Hario V60.

I was also lucky enough to meet with the pleasant owner, Mohamed, who gave me his card and explained the name behind the brand – CO for coffee and TERRA(latin for land), so “coffee land”. He also mentioned that his partner is from Nepal.

I left with two bags of coffee roasted for espresso, one, their Space Blend and the other, can you believe it? Costa Rican, roasted for espresso.

In short, if you are on the way to the airport and want a quick good tasting coffee before you fly, then make this your last stop. Otherwise, it isn’t that far from downtown Dubai – say 10 minutes drive. As of now I’m still enjoying their coffees.

Coterra are located at 18 9th street, Umm Ramool, Dubai – use google maps

Poll: My Coffee Brand

My cafe logo

Renaming my Brand: Readers Thoughts

First up, I’m grateful to my almost 100 subscribers to my blog and that’s why I’d like to invite you to participate in helping me choose my coffee brand.

So, I’ve been think a while about my coffee brand. Trust me it’s taking me several hours and I’ve been back and forth with the tried and tested and the newish.

Looking through how I think about coffee and communicate about coffee, three words come to me LOVE, PASSION, ESCAPE.

FOR LOVE, ❤️ this usually starts with infatuation, where you want to know more and justify your infatuation and whether it resides in LOVE. For coffee, this was the start of my journey. I wanted to know why my taste buds where experiencing this delight.

FOR PASSION, 🧡 this was the next phase as the organ of the word relates to suffering. It was the point of no compromise in getting the best coffee possible. First with buying the best gadgets and then with only visiting certain cafes and if you were pulled into a commercial chain to drink coffee, yes, I would prefer water rather than compromise and let my taste buds suffer.

For ESCAPE, ✈️ it was the drink of the escapist, as the drinker escapes from reality into the surreal of new taste experiences, evident on their tongues. THIS is why my first coffee shop 12 years ago, was called ESCAPE CAFFE. To escape with your taste buds required flight and I love wings but also pay homage to the Italians – hence CAFFE (coffee in Italian) and not CAFE (French) and also an espresso cup.

When I had a coffee shop

So how much do you love your #coffee dream? 🤔 Here’s a quick 🎥 #video, where I share my thoughts and daily routine when I had a cafe 11 years ago in Cape Town, South Africa.

In summary, when you have a dream, go for it as you might learn a few things about your life and aspirations and even lose weight – well I stood up for about 5-6 hours a day serving customers and chatting too. Plus, and I hesitate to add, I’m not a biologist BUT I think the excitement of running your cafe or chasing your dream might have a positive impact on your physical, mental and spiritual health too.

Before I go and perhaps I’m getting a bit philosophical here, I sincerely believe that when you chase your dreams, not forgetting the stress of getting customers, the enjoyment will out last the pain points. In fact 4 years after I sold my cafe I was still on a high of chasing my dreams. I’m not sure why BUT perhaps a study needs to be done. As I quest for another coffee dream, this euphoria feeling I must say is addictive but in a good way.

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