Category Archives: Thoughts

June 23, 2019

I was at the SDG Coffee Symposium on 6 June 2019

By Lameen

 

Organised by the International Coffee Organisation (ICO) on 6 June to discuss the challenges of the coffee value chain during historically low coffee prices. I was invited by Gerardo Patacconi, Director of Operations. I know some of my readers are wondering is there such an organisation, yes there is and….

The ICO is the main intergovernmental organization for coffee, bringing together exporting and importing Governments to tackle the challenges facing the world coffee sector through international cooperation. Its Member Governments represent 98% of world coffee production and 67% of world consumption.

The ICO sounds like the kind of place that for me, as a development economist who loves coffee would like to work in and yes I confess that it is one of the places I would love to work in, especially located in my fave coffee capital in the World, London. Anyway I digress.

More on the jargon – the SDG stands for “sustainable development goals” and are sometimes known as the Global Goals. In any case they were initiated through the United Nation (UN) and are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.

So, this Symposium was organised together with the European Coffee Federation and hosted by the European Commission (EC) bringing together coffee sector stakeholders (buyers, farmers, academia, civil society, partners) and is part of ICOs sector wide consultation that will lead hopefully to a roadmap with concrete actions to address the coffee price crisis and volatility, which has resulted in affecting coffee farmers livelihoods and which will eventually, if left unchecked, affect the sustainability of the coffee industry.

In summary, coffee prices are very low at the moment, whereby you can buy a pound (.453kg) bag of coffee greens for about US$1 at the world commodity price. Price varies with quality and with type (robusta/arabica), but a few years back it was double that (in 2010 it was three times this around US$3 per pound), which means that coffee farmers have seen a 50% drop in their income depending on other factors. Initially, you may be thinking like I did, hold on; “my specialty coffee roaster sells a kilo for about US$30 but only pays US$1 or up to US$3, so the roaster is king”. In fact, in a recent Financial Times article it was calculated that for each US$3 (UKGBP2.50) for a cappuccino, the roaster got 10p and the roaster 1p – yikes.

 

This seems very unfair and unsustainable, but there are other factors and as I mentioned on my linkedIn article on “coffee and economics”;

Perhaps the big players should consider diverting some of the profits to;

  • coffee research into new varieties to address climate change
  • investment for the local communities such as centralised washing stations and hence clean water, like Stumptown did – see “A Film about Coffee”
  • investment in transport access,
  • promotion of the crop in the local communities especially with the youth, which are running away from coffee farming. Use social media,etc.
  • educating the communities in life skills, even entrepreneurial skills.

On point (i) and (ii), Starbucks highlighted that they work with 450,000 coffee farmers and have supported research to create 400 varietals of which 5 have been released on farm trials.

On the point (v) and in general, I really believe, that the more you give the more you will get back. It runs through some of the points I have raised under my #honestmanagement series, if you show respect to your employees (and in this case we can say coffee farmers), you will foster loyalty and they will go the extra mile to grow the best coffee.  Whoever in the coffee chain has the most and in any industry they will know who they are, should really think about how the coffee industry can be sustainable for future generations – after all there is no doubt that the demand for coffee is constantly growing, so there will always be a market for it.

In summary, for coffee lovers we want everyone to get a fair deal for the best of our planet. We know that low coffee prices “never” translate to lower prices for our daily cappuccinos or flat whites, pour overs, etc, but at least those at the source, the farmers should benefit somehow, if not we will all loose out.

In short it was a very interring symposium for me, looking at the other side – away from my traditional view (cafes and quality) to the upstream side, where it all starts from the farm. That’s my take for now, but I’m working on this as a side project, so I’m welcome to any more ideas.

Sources

FT Article

http://www.ico.org

https://www.linkedin.com/pulse/coffee-economics-lameen-abdul-malik/?published=t

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August 1, 2018

A New Way to Taste Coffee: The Video

By Lameen

Yep! That’s it. It may seem a bit strange but a few months back I stumbled across this methodology. I was rushing out for work after my daily cappuccino and as I ran after the bus, I puffed up in exhaustion and I noticed, wow – that was a nice smell – it was like hot chocolate with caramel with some hints of black berries – so I puffed up again to delight my nose with those lovely aromas again – I love good smells. When I got home, I actually checked the taste profile on the coffee bag and none of the smells that I picked up as a I huffed and puffed earlier resembled the roasters profile. So, I thought, have I stumbled onto something new ? For this post, I used an espresso blend coffee from my fave Viennese cafe, Balthasar and brewed another cappuccino – the culprit below (taste profile was milk chocolate and red berries)

I must confess this time I picked up similar smells resembling the taste profile but with caramel on top too.

Actually, I’m not that full of myself (another English colloquial term for arrogant) to think this is new, because I’m sure that some other coffee connoisseurs have picked up on this before.

Strictly speaking it may not be another way to “taste” coffee, but rather another way to appreciate coffee through your nose, as after all, your nose is part of the tasting process before you actually taste the coffee with your mouth. It could also be another breakfast (if you cannot handle coffee at night) trick to impress your friends with like “I’m picking up some other taste profiles when I taste this coffee” and then you puff up through your nose and share what smells and aromas you’re picking up.

I encourage you to try out this method with other types of coffee like espresso and pour-over and delight your nose. Sniff and puff up away and enjoy.

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July 31, 2017

The Tasting Files II: Good Coffee

By Lameen


This is like a prelude or prequel to my first post, because I think my palate got so used to tasting good coffee, I was beginning to take it for granted. Perhaps that’s why I decided to venture outside my comfort zone of world class roasters like Square mile coffee, JB Kaffee, Workshop Coffee, Balthasar-Vienna, Tim Wendelboe and the like and try something different. I wanted to challenge my coffee palate and see if I could detect a pronounced difference.

So, after my previous post, where I tasted coffee from a tin, highlight the high and lows of my experience, I defaulted to my comfort zone. So, what does good coffee taste like ?


It tastes good. Is that it ?  Okay, here’s more…

It smells good – when my son was much younger, like about 5 – although he didn’t like coffee and still doesn’t – only my daughter followed my path – he got excited when he saw new bags of coffee in the house because he loved squeezing the vacuum outlet to ingest the lovely aroma. I liken children, at least under 10 to be like angels – they know the good stuff when they see it, or in this case, smell it. 

The roasters usually describe their coffee in very exotic terms – I recall the old and original square mile coffee bags with large type-write of the predominant taste profiles. In fact, back then, the best coffee roasters had the best bags. You got excited, just by looking and touching them.

Before I continue…. there’s a downside if I can call it one.

Good coffee is so precious that when you try to find the right type of grind for espresso, so that you pull a great shot of about 45ml in 20-25 seconds, etc, you want to ,make sure you get it right the first time, because otherwise you’re just throwing good coffee away – aargh! I think that is why I got a bit excited with espresso but more so with filter grind, as you can’t really get the wrong type of grind – you can tweak it, but you don’t have to throw away 15g of coffee as opposed to 18-20 grammes of espresso grind coffee every time you get it wrong.

so may be there’s two downsides….

espresso grind is so temperamental that it changes so slightly with the weather, especially in the summer. One night, it’s a bit cooler and a grind setting just works – the next morning as you’re rushing to work and don’t have time to check settings, the coffee rushes out, leaving you with a sharp tasting daily cappuccino – aargh! Okay, not so filter grind with a hario V60.

Let’s move on and taste this thing.

Once you get used to good and great tasting coffee, it just seems right – everything is balanced – by this I mean there’s no unusual taste trying to break out of your taste bud system like corn when it pops in the microwave. I think this is probably one of the best judgement of good coffee – BALANCE.

sure, sometimes something strikes you and you’re like “what is that?” BUT it’s a pleasant kind of feeling that bring a smile to your face and if you believe you just say “praise God!” as He was the source of creating such a beautiful thing that can taste so different, albeit look so ordinary.


Good coffee caresses your taste buds – your whole mouth enjoys the experience – it wraps around your tongue and travels from the top of the tongue to the back of your tongue with different taste profiles – the experience is just wow! How can something taste one way at the beginning and another at the end – I remember the first time I tasted Intelligentisia Black Cat Espresso Blend over 10 years ago – see here.

Good coffee lasts  and great coffee lasts even longer. By this I mean after drinking the coffee you can still experience it, sometimes up to 30 minutes after. In fact that’s why I never drink water or eat anything after drinking coffee – I don’t want to spoil the experience. I don’t recall any other drink or food still giving me a tasty experience after I’ve consumed it.


Good coffee leaves you wanting – by this I mean once all those high notes have been reached, you just default to whatever coffee or roaster helped you experience that. I guess that’s how you create a great customer base – get it right the first time and all the time and they’ll keep coming back.

I think that’s enough for now. Never take anything good for granted, especially coffee. Perhaps that;s why my wife calls me a coffee snob – I just can’t compromise on drinking bad coffee and trust me, whenever I’ve slipped, I’ve regretted it and I suffer on two accounts – a screaming tongue followed by an angst stomach. It’s just not worth it.

Well done to all those great coffee roasters who do their jib well and keep up the standard.

Peace!

 

 

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March 31, 2017

Redefining the Barista: Back to the Future

By Lameen


I remember when I started getting really into espresso coffee and reading all the stuff about the importance of making good espresso as captured in the importance of the espresso blend, the espresso machine, the grinder and finally…. the BARISTA. Even if you got everything right and the barista failed to tamp with the right amount of pressure, prep the machine and maintain it during and after the day, the espresso would still come out bad. I still get people saying to me, “oh! don’t worry, we are using a really good coffee” and worringly they may add “I’m not really good at making coffee but the coffee is good” – like the most important thing is the coffee – it’s a lot more than that.


So, when I started visiting really good coffee shops way back when – over 10 years ago, I was not just excited to be ordering coffee, but I would always be excited to chat to the barista and ask them about their day, the coffee, what temperature they were brewing at, etc. The barista was the star of the coffee shop – the leading actor – everything started and ended with him/her serving you a great cup of coffee. Okay, I confess, these things still get me excited and may be I even go further like “if it’s fruity, can you increase the brew temperature so that it isn’t too bright” and “which coffee is best for milk, espresso or filter brew” which leads to me to the main reason why I’m writing this piece.


I found out lately that most baristi (plural for barista) I quiz tend to give me a slightly puzzled look. I’ve noticed too that even though the game has been upped in espresso, most people still go to a really good cafe and just order a latte and pour sugar into it. Great! good coffee is in vogue but I’m not so sure if the onus on taste has been successfully transferred to the masses.

Am I loosing you?

The barista is an expert – an expert at making good coffee and all experts should be familiar with their tool and provide a service in a professional manner.

I accept that not everyone that walks into a cafe will be like me or the others who have way more expertise than me, but I kind of expect that the barista should be able to answer some basic questions about the coffee and to advise me on what would be best.


Coffee is now big business, after all McDonalds and Dunkin Donuts wouldn’t have focused on coffee if it wasn’t and you wouldn’t have the likes of Starbucks offering flat whites (the drink of the espresso milk based connoisseur).

Just the other week Perfect Daily Grind conducted a poll on twitter about what we want to see in 2017 and I wrote…. “I’d like to see baristas more versed in coffee knowledge”.

I hope I don’t come across as a coffee snub as my wife jokingly describes me – well! I think she says it jokingly. It’s just that I want the service that I used to get when I started my coffee journey many moons ago, as usually things develop for the better. I recall a quote from Seth Godin;

“Don’t find customers for your products, find products for your customers.”

My understanding of which is that some of your customers want more and you shouldn’t shun them but attend to them to. I wouldn’t go to the extreme like some cafes who snub you if you don’t know anything about coffee, order a cappuccino in the afternoon (in some cafes in Italy, they’ll say no) and scream at you if you put sugar in your coffee. In fact one cafe, doesn’t even have sugar.

Even though I’m in my 40s (no shame), I still want to learn and thats what got me excited about coffee – there was so much to learn and I’m sure there’s still more to learn, so teach me barista…. I’m not saying each barista should be like former US barista champion, Pete Licata, who visited the coffee farms to learn which coffee to choose for the WBC, which he finally won in 2013.

The situation is further exacerbated where attention to detail in making a great espresso has been compromised in favour of a milk based drink. Again, the basis for a good cappuccino, flat white of latte is a great espresso but that has been sidelined, so much so, that I rarely order espresso out of my home, but there are exceptions


So, what next?

Back to the future or the basics – teaching the barista to focus on the essential elements coupled with great customer service based on good knowledge of the coffee they are brewing and how to adjust the brew parameters during the course of the day. When I had a coffee shop, I used too ask the barista to check the espresso machine and time the shot about 4-5 times a day. We weren’t as busy as your typical London cafe, which I presume would need checking a lot more times during the day.

I think when you look at all those lovely bags of coffee and the way they describe the coffee; caramel, blackcurrant, grapefruit acidity, lemon curd, etc the main reason we don’t taste them is the barista – harsh, but I guess it’s also down to your palate too. 


I’d like to see the time when you enter a coffee shop and those taste profiles are displayed on a coffee menu, so that you are tempted to taste something different and escape with your taste buds to another world – ah! the drink of the escapist and the non-compromiser of taste.

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January 18, 2017

Here’s to 2017

By Lameen


If you’ve been following me for 10 years, then you’ll know that….. drum roll,  2017 will mark the 10 year anniversary of fromcoffeewithlove.com  – time really flies when you’ve fallen in love with coffee, been drinking it with scrutiny and writing about your experience, phew!


It all started when I decided to delve back into my roots to be of service and how I had wanted to start a coffee shop some day but then found out that I didn’t know anything about coffee. So, I started reading about it, making the coffee geek.com my fave website. It was so fascinating that there was so much about a bean and how to get the best out of it. Then came the movement – the launch of cafe culture – an annual London coffee fair, where I met soon to be WBC champ, Jim Hoffmann and others – the bug had bitten me – I wanted more and then I started thinking about the whole idea of coffee.

And having amassed a whole lot of what I thought back then was knowledge about coffee , I thought, I’ve got to share this with as many people as possible, so they don’t get conned into paying for rubbish coffee.

I recall with excitement how I started the blog – the concept of the drink of the escapist – sipping a drink made with berries grown in some exotic land, dried and shipped mainly to Europe to be roasted and sold to cafes. The whole concept really intrigued me and that’s why when I had a caffe, it was called, Escape Caffe. I used the Italian word for coffee because like it or not, it was the Italians who having brought the drink to Europe through Sicily made people intrigued by the concept of frothed milk with a strong tasting coffee, espresso and its brothers and sisters, cappuccino and latte.

So, to mark this special year, I promise

  • to try and blog more
  • go down memory lane with some pics
  • to try and blog about other things related to coffee
  • to give away some coffee during the anniversary month – hint, it will be in August 2017
  • to try and blog about cafes differently
  • investigate the possibility of writing a book based on my blog
  • dream more

So, here’s to a special date 17.01.17 – the year of 7s – a special number with generations gone by and the original number for a single espresso, 7 grammes.

Live is too short to drink bad coffee.

 

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July 10, 2016

Coffee: The rule is, there is no rule

By Lameen


I know that sounds like a paradox and I’m sure some of my followers are like “what is he talking about” For many years, Lameen, that’s my real name – has been saying adhere to the golden rules – measurement, temperature and volume, to name a few. BUT, the main reason I’m writing this, is that occasionally I’ve strutted into a place to dictate how my coffee should be made, and on more than one occasion this year, I’ve been pleasantly stunned by coffee served to me without the rules I hold dear.

Don’t teach an old dog new tricks with Espresso

That’s the pic at the top of the blog. So, after not having espresso for about 5 days, I strutted into the airport lounge and spotting an espresso machine, asked for one naturally. As soon as the barista started making the espresso, I said “la!” i.e. no in Arabic and asked if I could make it. So, I clean the very filthy group head, flush it and ask for the coffee. To my horror, it’s pre-ground espresso, stored in a drawer and although there’s air condition inside, it’s like 40C outside. For a coffee geek like me, my mind is “oh no the moisture, the crazy unstable temperature will affect the coffee, which has already been pre-ground and for how long has it been pre-ground”. Resigned, I’m like, okay, here’s how to tamp. I attempt to tamp with wait for it,  the bottom of the glass, because the tamper is not large enough to cover the porta filter “aargh!” – this means that although some of the coffee will be pressed, the coffee on the border will not. OK!, so I now attempt to make an espresso – flush the group head and place my porta filter inside the group head and brew – what a disaster – the coffee is all over the place and the coffee resembles…. I’d rather pass.

The barista and his colleagues detecting deep disappointment on my face, then resorts to pull an espresso for me – I watch him and the only thing he does differently, which makes me feel happy, is that he cleans and flushes the grouphead before he pulls the shot and guess what – it looked a lot better than my attempt. So, how did he break the rules;

  • he used pre-ground espresso, as opposed to grinding on the spot
  • he didn’t measure the coffee, as opposed to using about 18-22 g for a double
  • he didn’t really tamp, as opposed to the rule of 30 pounds of pressure
  • the espresso machine was really hot – I’d guess close to 100C, as opposed to about 93-94.5 C

And that’s what I could see. So how did it taste. Not bad and above my expectations given the rule breakers. So, to conclude, the rules were broken but a decent shot ensured.

 

Never buy pre-ground coffee

Okay, on this occasion, the coffee was bought for me. Whenever my colleagues travel and buy coffee, they bring it back for me to brew and serve them, which I try and do every Friday when I’m not busy – a rare scenario of late. If ever they ask me “whole beans or ground” I always answer, “whole beans”. On this occasion, a colleague brought me this bag from Kenya, apologising for having not brought back beans. I casually looked at the bag, Java House , Kenyan AA arabica, which looked well presented and was even more taken aback by the tasting notes of grapefruit, blackcurrant and lively. Again, sceptical I brewed it using my french press recipe of 60g to one litre of 95C water. Wow! guess what? There was a bloom on top of the coffee (a sign of fairly fresh coffee) and more importantly of all, I tasted a grapefruit acidity with a hint of blackcurrant. 


Okay, so that rule was broken.

 

Espresso is always brewed at 9 bar pressure for about 22-25 seconds

So, just this week, after Ramadan, I headed to my fave cafe in Vienna, Balthasar to check out their new espresso machine a Slayer Espresso machine. Otto, the owner, had been telling me for months that it was coming and he was so excited. In fact when I met him on Wednesday, I should have interviewed him as he relayed to me for about 4 minutes what the slayer could do. The gist was that you can brew at different bar pressures and for as long as you want, so I ordered a fruity espresso. In short to get a fruity espresso, it is brewed at 3, then 9 and then 3 bars of pressure over about a minute !!! what ? Usually, espresso is brewed at 9 bars of pressure for about 22-25 seconds with about 18-22 grammes of freshly ground coffee yielding about 25-30ml of espresso.

 So, what has changed ? The whole game with this type of espresso machine – the rule is, there is no rule, because you can now brew espresso how you like, like a recipe ordered to your preference “fruity, nutty, low acidity, high acidity….?” carry on.


 A really fruity cup with over medium acidity.

 

Just one more thing

Well! I’ve got to redeem myself somehow – we can’t just give up on the rules, ion not there’ll be anarchy.

So, as a prelude to my first experience, way back in January this year. I ordered a cappuccino at a top hotel in Zimbabwe (Meikles) because I spotted a La Marzocco GB5 machine, BUT. Watching the barista, I saw he used pre-ground espresso coffee, didn’t flush the group head, didn’t clean the group head, didn’t tamp with any real pressure, didn’t measure the coffee systematically, frothed a foam mountain and didn’t appreciate the kind of machine he was using. So, I stepped in and he was so willing to learn but on this occasion I didn’t touch the machine – I just guided him from across the counter. In the end, I got a good cup, with thick crema and although no latte art was present, it was along the lines.

 

To top it off, the barista was excited by what he had just learned, he was going to access youtube to learn more skills and watch latte art being poured. Yay! a job well done.

So, yes sometimes the rules can be broken and you may succeed but in general, adhere to and know the rules before you tamper (sic) with them.

 

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April 12, 2015

About Consistency: The Beans

By Lameen

 

When we usually talk about quality, we try and add the term, “consistency” – why? because we prefer to experience things in a consistent manner. We want to know that if we go to our favourite restaurant and order our favourite meal, that the experience is always great, replicate of the last time we went there or ate there or even better – the ideal. So, our favourite “thing” is born of consistency – not letting us down – always the same quality or even better – something we can rely on.

And so, after that lecture on consistency, what’s this post about ? Beans in short. If you study carefully the picture of of the coffee beans at the top if the post, you’ll notice something peculiar – not all the coffee beans have the same type of shade of coffee brown – some are lighter than others and hence there is some inconsistency. This usually means one thing – the coffee has not been roasted with care, paying attention to two things – origin of coffee, whereby coffee from different farms have been added into the roast, with lack of attention to variety and also roast profile. On the farm, different coffees need different exposure to heat when they are roasted, even from the same farm. On the roast profile, if the beans have not been sorted and tested properly, usually in a sample roaster, then when you roast them for distribution or for commercial purposes, you’ll get what I got. This means that in summary the coffees roasted above have not been roasted properly or to their maximum potential.

For further proof, look at the picture below during the brewing process.

You can even see the inconsistency with different shades of brown.

On the origin of the beans – these came from Ethiopia, roasted by a well known roasting company and cafe there. When it was given to me, I was  bit sceptical. Nevertheless I prepared it and shared it with my colleagues. The first most prominent comment came from the person who gave them to me “I was expecting more – it didn’t taste as nice as the ones you usually give me” He was right in a nutshell. But to add more, it wasn’t as flavourful – it didn’t delight the taste buds and it wasn’t “consistent” in the mouth, leaving that lasting flavour in your mouth. Another colleague, with a trained palate from wine tasting, termed it a robust roast with plums and low acidity. I have to confess, that the second time I brewed it, more colleagues had warmed to it and it tasted better. By better what do I mean, let me qualify that statement – I mean, “easier to drink with a bold, robust flavour, a very “pick me up” coffee for the morning, good in the morning with milk”. Furthermore, this type of coffee can only be brewed the robust way – French press or filter – any other way will “expose” its frailties and probably render it “undrinkable”. Do I sound harsh ? a little bit, but I have more to add.

Why am I sceptical about the roaster ? Because I know that’s where the final skill lays. So, I rarely buy coffee roasted in Africa from a shop or airport, just like I never buy coffee from a supermarket in Europe or anywhere else. It’s not that I am prejudice, it’s just that for something I hold so dear, I need to know as much as possible before I commit to it – sure I can be adventurous – ask my wife, but when it comes to food and coffee, I’m constantly searching for consistency in quality. Nevertheless to finish off on a positive note, this coffee brewed adhering to strict principles of temperature, water quality and weight was kind off rescued to give a drinkable cup.

If any coffee roasters are reading this and want to add anything or even better, want to write a special guest article on this subject, please contact me.

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