I was at the World of Coffee Dubai 2023

Coffee geeks

I can’t think of a wonderful way to start 2023 than attending a full-blown coffee event in my city, Dubai. This was the second edition of the World of Coffee (WOC) event in Dubai but there was no comparison to the 2022 edition, as the 2023 was on a much bigger scale.. perhaps about 6-7 times the size. Kudos to Khalid Mulla (president of SCA UAE) and the top brass of the Specialty Coffee Association (SCA), whose president Yannis Apostolopoulos, attended too.

However, it wasn’t just about the size of the venue but the buzz too, created by coffee geeks, like moi who crave learning, talking and speaking about coffee but to be usurped in an environment where you got to witness coffee professionals who work hard to ensure you enjoy your daily brew wherever you are in the World, share their passion and love for the bean. So, what else?

We had the latest tech on display from the espresso machine kings like La Marzocco, Victoria Arduino, Synesso, Slayer, Rocket and more –

Synesso ES1

We had other equipment highlighting the latest tech to roast, sort, filter brew and store coffee – we had coffee from coffee roasters not just from the GCC region but from India (Subko, Blue Tokai), Australia (Stitch Coffee) and Denmark (April) too.

April Coffee from Denmark
Blue Tokai from India

We had the inventor of Cafec showing us how to brew coffee on his invention differently from what I had seen previously.

There were also talks on all aspects of coffee and I got to meet famous coffee podcaster, Lee Safar too. Dubai powerhouse, DMCC had a large booth showcasing their service offerings from a business perspective and their head, Saeed gave Naveed and I lovely gifts.

What else?

We had award winning coffee growers, coffee art, young baristi serving coffee from Panama, other coffee growing regions showcasing their coffee, UK and European coffee specialist – a special evening hosted by Garfield of Mokha 1450, where I met former WBC champ, Stephen Morrissey – I wrote about him here in 2008…

The list goes on and I met too many people that I won’t list so as not to offend anyone, BUT it was all about coffee, coffee, coffee – the title of my Instagram post that went viral. However, a major first was the UAE National Barista Championship, which was won by Mariam Erin, now of Cosmic Garden Coffee. I wrote about about her here when she was the UAE coffee brewers champ.

Organised across three days, I went twice with fellow coffee nerd, Naveed (blogger) and met other coffee geeks too – pic at the top.

Leaving my palate free for both days I ensured that I often started with an espresso-based milk drink – after all there were tons of people offering to make you free coffee using the Victoria Arduino Eagle One (I guess they sponsored the event). On my first day, I have to confess I lost count on how many coffees I tried – having been coffee fatigued on day One, I promised not to be drowned in coffee again on day Two but although I know I was a bit more reserved, I still lost count.

Cortado by Typica

WOC was held in the venue of all Dubai venues, the World Trade Centre, which was apt for one of the first major events of the year. You could easily get lost and in fact there were few people I had wanted to meet and some booths that I wanted to visit that I found out were there after the event, but such is life.

Nevertheless, it was good to hang out with Naveed, talk coffee and then veer off to learn more about coffee from other specialists. It got me thinking about how far the coffee industry has gotten in the last 10-15 years since I fell in love with it. Back then, the focus was on the God Shot of expresso brilliance – talk about filter coffee let alone single origin was completely alien as filter methods like the aeropress or Hario V60 were not either invented or ignored – it was all about espresso and batch brew machines.

Espresso number ?

Now in 2023, even I was completely blown away by the type of coffee equipment not just for commercial outfits but for the home too. There are now so many options that I must confess, would be very overwhelming for a newbie or even someone that wants to start. Perhaps next year they could hold on the first day, a guide to brewing coffee at home, where the manufacturers display some of the items to break you in gently into brewing coffee based of course on your budget.

Roest small batch roaster

Other topics worth venturing in may be to do with sustainability – where climate change will affect how coffee is grown and eventually coffee farmers and all those that depend on it, for their livelihoods. I’m really passionate about this and plan to get involved somehow, so anyone reading this that has ideas, please send me a message.

As I sign off, I was touched by how some visitors to Dubai and the GCC in general were amazed by the quality of coffee on offer in the region. Again, I recall coming to Dubai many times before I moved here in 2020 and it wasn’t until Raw Coffee started about 10 years back did specialty coffee start its momentum – to see it get adopted so quickly and to see how people have become passionate about it, obviously brings a smile to my face and a warm comfort for my palate as I’ve always wanted to live a in a coffee focused city. 

So, don’t wait until WOC 2024, visit Dubai not just for the sun, beaches, shopping and amazing buildings, but for the coffee too.

Ciao!

Advertisement

Drinking Coffee in Riyadh

Decor at Equal, Riyadh

Yes, you read that right and before you get the geography books, Riyadh is the capital city of Saudi Arabia (aka KSA). About a year ago, I started a job there as a Director of a Think Tank, which I did for 9 months – now why wouldn’t you take a job entitled Director of Think and where you are asked to think about how to change the world leveraging AI and robotics to solve healthcare and environmental problems – well, I did. If you want to know more, check my LinkedIn profile here for all the other serious stuff I talk about.

Before I delve into coffee, you’d be amazed to learn that KSA has got fantastic scenery, with the famous “edge of the world” a few hours outside Riyadh, a must go see. Here I am at another location.

As this is about coffee and love, you’d be amazed to know that the coffee scene is thriving in the heart of Arabia – after all, the Arabs named the best coffee variety “arabica” after themselves. Reportedly, the Saudi population spent an estimated US$300m in cafes alone in the first half of 2021 – now, that’s a lot of coffee – US$1.6m per day in a city of over 8m people – you could have lots of fun with these facts. Before I move on, I should add that Saudi Arabia have their own coffee culture too. After all, the first officially recognised coffee shop in the World was in Mecca. Now, here’s a summary of what I saw for myself based on what I should say “third wave” coffee;

  • there’s a coffee shop almost on every corner or shop cluster
  • people queue for coffee shops even at 10pm at night
  • people go to cafes to drink coffee even at midnight and beyond
  • the La Marzocco distributor must be happy as these machines are in the majority of coffee shops
  • there are many speciality coffee shops, serving hard to get Yemeni coffee
  • Saudi’s love Ethiopian coffee, importing three times more than the UAE (industry insight)
  • Even one of the local chains pays a great attention to detail in preparation
  • Yes, cold coffees are very popular, after all in the summer, 45C is normal for weeks
  • I visited one of the largest coffee shops in the World

So, here’s a quick summary of my coffee shop experience – drink on….

BREW 92

Brew 92 Riyadh

I’m starting with probably my favourite. You may easily get distracted by the impressive muriel but the coffee on offer is also quite impressive. First up, you can order their normal selection of coffees, which range from espresso based, cold brew and filter too, BUT upon close inspection at the till, you will be ecstatic to learn that they offer Cup of Excellence (CoE) coffees too. Yes, CoE are highly rated by world experts and naturally these coffees cost a lot more but if you want to treat yourself, you can pick up a really special coffee for about $65 for a 250g bag of coffee.

I, on the other hand, opted a for a special Yemeni coffee for about $24 for a 250g. Also on offer is food but the main reason that Brew 92 is one of my faves is the quality of coffee on offer and their attention to selecting coffees and preparation.

CAMEL STEP

Camel step entrance

Another one of my faves, recommended by my former colleague, as it’s his fave is Camel Step. They have a few locations but I only went to one – it was after dinner and I really wanted my after dinner coffee, so I opted for a V60 Ethiopian. To continue the experience at home, I bought a bag of coffee for my travels and to take back with me. Wow! I really enjoyed brewing this coffee at my hotel room every night during Ramadhan and upon my return to Dubai, where I shared it with my friend, Naveed. In short, the coffee was roasted in a way that really showed their attention to detail in their selection process and their roasting profile.

SULALAT

A bit difficult to pronounce but before I arrived in Riyadh, this was top of my list as a friend of mine had visited and said I had to go there. It was a bit far from my hotel but worth the wait and I’m grateful for my friend who took us there at night. As I entered, I couldn’t believe the size of the place, not to mention the number of La Marzocco espresso machines they had, including the latest, LEVA – see below.

It was like a factory. I’m sure if they were in the middle of any major city like London or NYC, they would be able to serve an espresso based drink very quickly with a lot of baristi to work the machines like clockwork. Watch video below to grasp the size of this place.

As soon as you pass the la marzocco gallery, you can spot a very large Loring coffee roaster to your right – definitely the biggest coffee roasting machine I’ve seen in my life. As you walk to the back, there’s tons of tools galore, right from the entrance on your left, all the way to the back with la marzocco linea machines, brewing gadgets and of course coffee. There’s also a little sitting area at the top. Again, definitely the largest coffee space I’ve ever been and a must if you visit Riyadh.

8OZ

Now, this is unusual for me, as I hardly ever feature a coffee chain BUT this was my go to every morning or at lunch time, as one of their shops was located within my work vicinity at the digital city. Of course, the first time I went, I was skeptical but once I tasted the depth of the coffee flavours packed with cocoa, berry, caramel and a long lasting finish, not to mention exquisitely poured latte art, I thought, “this is actually good”. It is no wonder that I went there often not just for my daily cortado or flat white fix even in 45C but to hang out with my former colleagues too – and yes they too used a La Marzocco Strada machine. I have to say, 8OZ may be my fave coffee chain in the World to date.

BREW BAR

Located at the bottom of the Panorama Mall, I first heard about the place from Dubai as the owner of this space called HUNA (it means here in Arabic), also owns one of my fave cafes in Dubai, Qahwaty. However for Brew Bar, he invited Huda, who was already famous in Saudi for developing a unique secret recipe for her home made cold brew coffee. Ahmed invited Huda to open up a cafe in Riyadh, serving coffee from Cypher of Dubai as well as other roasters. What you have here, is an unusual arty and intimate spot, stacked with Arabic literature, coffee, history and self help books. I went a few times and met friends here because I knew that the coffee would be good.

MID-SAJJ

Newly opened in June 2021 but with a keen attention to detail, is this new spot, near the new King Abdullah Financial District (KAFD). My friend took me here as I was craving specialty coffee all day and we just beat the crowd, as literally once we entered, a queue of about 10 people formed. Now, I knew that people queued for coffee in Riyadh but at that time of the day I was lucky that I didn’t have to, as I was literally “coffee” starved.

Other spots I visited and worth mentioning

ELIXIR

Very well respected with coffee lovers and winner of some awards is Elixir. They’ve got many locations too and I bought a really good but rare to find Democratic Republic of Congo arabica coffee here, which I brewed at home to the delight of my taste buds.

EQUAL

Situated opposite the very popular U-Walk, is Equal, where they serve Sulalat coffee, have a selfie mirror that attracts instagrammers and cool decor (top of the page).

THOUGHTS

Yes, I know that the name doesn’t sound very creative, but if you happen to visit U-Walk, which hosts some international restaurant brands, and you are craving coffee, then here’s my to-go- spot – I usually avoid chains. For coffee machine enthusiasts, you’ll be glad to see that they’ve got one of the most advanced espresso machines ever made, the San Marco OPERA along with other cool gadgets for brewing coffee.They also roast onsite and have ample seating area.

HJEEN ROASTERS

Another coffee spot that roasts it’s own coffee, with a great selection of coffee to take home.

THAT CAFE

I never got to visit this shop as it recently opened but the owner is a World Ibrik Turkish coffee champion and she will offer Turkish coffee as well as Third wave coffee too.

This list is by far not exhaustive and I’m sure since I was last in Riyadh (October 2021), more high end, speciality coffee shops have opened, where queues are forming even at midnight, but I’ve tried to give you a summary, so that when you are craving speciality coffee, you have options.

To find the locations, check instagram and google maps.

Launching My Espresso Blend

I’m so excited to let you know that on 2 March 2021 I launched my first ESPRESSO BLEND coffee in collaboration with Sippy Beans of Dubai, UAE. I always believe that if you are really passionate about something and try your best to persevere with faith and determination to live your dream, you will experience it in some way. This isn’t my first journey of living my dream as you know, because back in 2009, I moved to Cape Town to open up my first coffee shop, called Escape Caffe, which I eventually sold for multiple personal reasons in early 2013.

So, when in October 2020, upon just moving to Dubai, I met with Shehzeen of Sippy Beans (a Dubai based online coffee retailer) I was asked, after talking about coffee for hours, she asked how we could work together, I dared to say, because I had dreamt about it and wanted to articulate it for REAL, that “can we launch a coffee brand using From Coffee With Love”, she said YES almost immediately. Now, who said that dreams don’t come true.

You may be wondering why I have called the espresso blend the “drink of the escapist”, so check my video here to experience my excitement.

In short, we worked with one of Dubai’s premier coffee roasters and after having tasted about 10 different blends, I knew that just one sip of what would be become my first espresso blend was all I needed. It just hit the spot, it was so unusual for me and I knew it was a bit unconventional, like LOVE of course, something that cannot be easily explained.

As I usually drink my espresso based drinks with milk, you’ll find hints of chocolate, spicy vanilla, with medium/low acidity and a long lasting caramel taste – so you’ll be looking forward to your next cup.

I always believe that you should follow your passion and pursue your dreams with perseverance as you never know who God will place in your path to make that dream a reality.

Thanks to my wife and my kids for believing in me and being patient when I went to cafes and grilled baristas about their coffee preparation. Thanks to Sippy for putting their trust in launching this blend with me. Looking forward to developing the filter blend soon God willing.

At present the coffee can be ordered using this link https://sippybeans.com/products/lameen-abdul-malik-custom-espresso-blend?variant=39251631931495

Coffee and Philosophy: Podcast Interview

A few weeks back, Nick Baskett of bar talks contacted me to say that he really enjoyed my blog (yay!) and that he would love to do an interview with me. I found it very easy to talk with Nick and we really hit it off. After a couple of conversations, we decided that we needed to capture our chats about life and coffee for his bar talks podcast/ website.

We decided to name it Coffee and Philosophy as Nick is really into philosophy and I’m into coffee and life too. We had a really great chat and in fact the interview didn’t feel like an interview but like a great chat with a friend about life, coffee and more. So much so that we had to limit our time artificially because we know people get bored after about 30 minutes listening or watching an interview.

The full podcast is about 50 minutes and you can listen here  whilst driving or commuting. Alternatively, here’s a summary of the highlights of my first ever podcast with Nick Baskett where we talk about my life story and how to find your purpose chasing your dreams and using ancient philosophies like stoicism and more.

Thanks Feedspot: Top 30 Austrian Blogs and Top 100 World Coffee blogs

I just wanted to share with you my heartfelt gratitude to the team of Feedspot for giving me not one but two accolades;

  • Top 30 Austrian Blogs (because I live in Austria)
  • Top 100 coffee blogs in the World

I really appreciate this. As you know I just want to share my love of coffee with you and I too hope that you will fall in love with coffee – the most celebrated beverage in the World.

I take this accolades as an encouragement to do more and so I promise to post more on this blog to match my more regular outage on instagram too.

From Coffee With Love

xxx

 

Coffee of the Week: Die Roesterin Espresso Blend

I just wanted to let yo know that I’ve been having problems uploading the video above for 3 days, so I’ve decided to share the link with Instagram.

The coffee of the week celebrates Vienna based Roaster extraordinaire, Johanna Wechlesberger roastery, Die Roesterin espresso blend, LIKMI Espresso blend, consisting of Brazilian and Rwandan arabica coffee beans. Here, I’m using a Profitec 700 Espresso machine, with the following;

  • 19g freshly grinded coffee
  • 94C brewing temperature
  • Brewed at 22 seconds to make a double espresso

See methodology in my video and let me know your espresso hacks.

With this method, the espresso coffee was medium citrus acidity and caramel and with milk, it has hints of milk chocolate, with a long aftertaste around the back of my tongue.

You can order this delicious espresso which comes in a 333g bag from https://dieroesterin.at

 

Enjoy!

I was at NightJar Coffee, Dubai

Lucky me…. really. I was in Dubai in mid-March, just before the lock down, flight bans, quarantine and more and just got back to Vienna on the last couple of flights until July 2020.

Back to lucky me…. I was actually in Dubai to investigate the possibility of moving there to set up a business/life coaching consultancy, which would also involve… you guessed it… working as a coffeepreneur. In any case, I was talking to Yashood, head barista of %Arabica on the Dubai cafe culture, specifically on the explosive coffee roasting trend and he recommended that I check out a newish joint, Night Jar – located in the trendy arty district, called Alserkal Avenue. I must admit that during our family vacation in July 2019, we visited Alserkal Avenue to check out a chocolate cafe/factory and I walked by Night Jar, but it looked closed, so I never ventured in.

LUCKY ME… because even with just one week in Dubai during these tough times, I was still able to discover and experience great coffee in Dubai.

Night Jar is located at Unit G62 Alserkal Avenue Al Quoz Industrial 1, close to the main entrance and you could easily miss it,  as the exterior is darkish with glass doors and their logo on top. As you walk in, there are rows of coffees on the right hand side for you to buy,

If you look slightly to your left, you’ll see a tiny hallway feature that looks closed to all but staff (I found out later that this passage leads to the roasting area, equipped with a Geisen coffee roaster). As you look further to your left, you’ll see the brew bar and delicious looking cakes on display. They have a BlackEagle espresso machine –

Being inquisitive, I asked about their roaster and was introduced to Chad from Cape Town, who previously worked for Truth Coffee for 5 years (an insight – when I moved to Cape Town in 2009 my initial plan was to launch Truth Coffee with David Donde but I felt that my heart was somewhere else – a lesson for anyone chasing their goals, which I also write about daily on Instagram as honestmanagement) – Nevertheless, what a coincidence, that I walk into a cafe in Dubai and the roaster used to work for a place I almost started out at. In any case during our brief chat, I could tell that Chad is a no nonsense kind of coffee guy – focused on sourcing and roasting the best with an innovative edge. He recommended that I try an espresso of their Colombian coffee, which was about to finish

I must confess it was one of the best espresso I’ve had in a cafe for a while – well balanced between acidity and fruity undertones and smooth to drink.

I couldn’t agree more.😋

However, I definitely needed to buy their coffees – Chad suggested their Rwandan coffee for espresso and the Kenyan for filter, which he very kindly refused for me to pay.

I was also tempted to buy a slice of cake, but we had just had one at Tom&Serg around the corner – my daughter was slightly upset as she said “daddy, we could have had these nice cakes here…” next time God willing.

More about NightJar – they source micro and nano lots, so their specialty coffee offering is really special as you might taste something incredible one day that may not be available the next – so buy the bag whilst you can. Their interior is L shaped, cosy and intimate – they also offer food and their menu looks great, I mean stuff like pulled ox benedict, Nigeria love rice, NZ meatballs, veggie specials and more – yum! so next time, I plan to make a meal of it (coffee, lunch and dessert) God willing. They offer nitro coffee, which is a sort of cold brew coffee charged with nitrogen to give it a rich, creamy head, similar to nitro draft beer like Guinness – in fact at Nightjar, the brew heads for nitro coffee look like how beer is dispensed but being Dubai, there’s no beer here.

Before I sign off, I have mention that I really love their fun theme on their packaging.

Very innovative.

I plan to meet their owner, who hails from New Zealand and who coincidentally again, is known by one of my contacts in Dubai.

When the quarantine is out, I strongly advise any serious coffee nerd to visit Nightjar in Dubai – until then they are selling their coffees online – lucky Dubanites (is that a word?) visit them here right now to order https://nightjar.coffee

 

Launching my coffee career

I just wanted to let you know that in the spirit of following my passion I’ve decided to take the step to launch my coffee career.

I’ll be offering services as a coffeepreneur ( I love this word) and will offer;

  • Advice on how to set up a quality focused coffee business
  • Advice on coffee shop operation including a competency based Human Resources management plan.
  • Advice on how to find your niche based on your personality and goals
  • Participating in events to speak about the coffee chain and economics ( I studied economics, have an MBA and want to help coffee farmers get access to more fair markets)

It’s March 2020 and my burning desire for many years has been to work one way or another with coffee.

Please Share this news with anyone that wants to get into the #coffeebusiness and talk coffee (for a fee as advised by my wife 😊). We only have one life and I encourage you to #liveafulfillinglife

Follow me on Instagram for daily tips.

I was @ Typica – Probably Dubai’s Best Coffee Shop

I think God is too kind to me. I stopover in Dubai, pop over to one of my most anticipated roastery visits, Gold Box (more on this next week) – get invited by the owner to the opening of a new coffee shop by the 2018 UAE Barista Champion, which turns out to be probably one of my best coffee experiences ever. So, where do I start?

I arrive in a beautifully designed cafe in Umm Suqueim 2 – Jumeirah (Dubai’s best coffee neighbourhood  by far)

 

Show my invite only card but welcomed like I’m a VIP.

Offered a seat and asked what I would like to start with – naturally I let the staff – hold on, no, it’s actually the UAE Champion herself. What can I say, but, “please offer me what you want” I’m thinking “when was the last time I was attended to by an actual barista champion….. well! actually, never… so let me indulge my senses in this experience ”

 

The menu is simple and to the point

I start with a white (I asked for a cortado), served with a salted caramel brownie on the side together with a never seen before – little card describing type of coffee, altitude height it was grown, process and taste profile – wow!

Could I ask for more….

But there’s more…

Michaela Ruazol, the custodian and UAE Barista Champion has something very special for you on – THE CHALLENGE – the signature drink that contributed to her winning the UAE Barista Championship. However, before you start going crazy with delight – whilst this may not actually be the exact bean that she won the championship with, she has managed to creatively select a coffee with the same profile, so that you too, can delight your tastebuds with what won the judges over – cold brew.

I must say, it was very exquisite, with so many flavour profiles in your mouth, but not at once – progressively, as at first you taste the berries, watermelon (yes, you read that right) and then later on, the caramel type swirl and citrus from the dried orange. It’s like a party in your mouth. The clever part about this type of coffee drink is that, as it was developed as a cold brew (not the easiest type of coffee to get a great taste profile)I think it really challenged Michaela a wide range to experiment because she had to get it just right and more.

Now, where else do you get to taste championship coffee prepared by a champion if you’re not a judge ? For me, TYPICA, Dubai of course.

So what else is on offer?

Looks strange? Well this is a very special coffee machine, Aremde Nexus One– the first of it’s kind in Dubai – Typica are about pushing the boundaries read about this one of it’s kind machine here. It’s one of the very few espresso machines in the World trying to solve the problem of having the barista prepare your coffee whilst looking at you and at the same time, you viewing the process. Naturally, I asked for an espresso, again, prepared by Michaela.

As I wandered around, I spotted coffee being roasted on the spot on the Ikawa (one for my wishlist). The Ikawa is the World’s first smart roaster, so basically you can roast green beans on it – read more here

I’m not sure if they were roasting for consumption right away as this will go against the coffee roasting and chemical principle but it was part of the experience that was Typica.

As I sat there enjoying the vibe, I spotted a man walking around taking pictures and directing another in videoing the opening. He eventually walked by and introduced himself and asked if I wouldn’t mind being featured in one of the promo videos – he laughed as he said, we just want a shot of your mouth, sampling and enjoying the delicious coffee on offer. So, if you visit their instagram page, you may spot me on their page around 2-3 September 2019. I later found out that he was Keith Dallison, a creative hailing from Birmingham (UK), who came to Dubai about 20 years ago and never went back. Later on, Barbara Croce, owner of Gold Box joined the party as well as some inquisitive onlookers and friends. Also on offer are exquisite coffees (no space for normal here). For those who don’t know coffees from Panama are usually very, very special with a posher sounding coffee varietal called Geisha.

I had the opportunity to chat briefly with Michaela and of course I have to say she’s a charming lady that comes across as humble but determined. She offered me more, but after three coffee drinks in less than hour, I was caffeine out. Determined that I still delight my taste buds, she offered me her favourite cookie (biscuit if you are English) which is owned and baked by a local Emirati baker and I must confess it was one fo the best I have had. Her staff are naturally friendly and gave the impression that they were having a great time, with a party vibe but committed to giving you the best. After all, they are also the UAE brewers champion.

Before I finish, I have to mention that the amazing story of Michaela doesn’t start or end here. I found out that the 2016-2017 champion actually didn’t enter the UAE Barista championship, because he wanted to coach her to be the champion and of course he succeeded and its a a real coffee love story, because they are together. In 2020, Michaela will actually represent the UAE at the Melbourne World Barista Championship in 2020 – wow! what a story and this is typical (excuse the pun) of leaders, there’s always a fantastic story behind their success not to mention their hard work, passion and dedication. Naturally he was there during the opening but I think he’s still an employee of Gold Box.

Well done Michaela and I definitely cannot wait to stop by again – a real contender for my fave cafe in the World.

Read more about them on www.typicauae.com

 

 

I was at the Lagos Coffee Festival: 5 October 2019

Sometimes you think about something and you talk about your ideas with someone and then it happens. All I can say is praise God. In short, I was introduced to Princess Adeyinka Tekenah, CEO of Nigerian based coffee solutions company, Happy Coffee and wow! her passion for coffee was incredible. I think our first conversation was close to an hour as we exchanged lots of ideas on coffee and how Nigeria can benefit from the World’s most popular beverage. She shared with me a video of when she met H.E. President Macron of France in late 2018, offering him a bag of Nigerian grown and roasted coffee beans. I subsequently shared the video on WhatsApp with all my relevant contacts. One of the ideas we mentioned was for Nigeria’s first coffee festival, similar to the ones across the World, especially the London Coffee Festival. Et voila, on 5 October 2019, it happened – now who says things take time in Africa. Well, not in this case and with coffee charged Yinka, who rounded up a team of planners, visited all potential sites, set up a company for the festival and a website, met with lots of potential sponsors around the country and just went for it with her “full of beans” determination.

So, here we were, after countless WhatsApp messages – the Lagos coffee festival, the first of its kind in Lagos. The main objective was not only to inform people about coffee in Nigeria but to also showcase small and medium enterprises involved one way or another with Nigerian coffee. We had products on offer that showcased coffee as a beauty product such as Damini (owned by NYC trained beautician that developed her products for herself and decided to sell them) and Coffeeskinpert 

In addition, there was the infamous, Asah Bara Designs by Zoza Icha, who brings art alive in her cup designs –

I say this, because I think her cups are too beautifully designed to drink from. You need to display them somewhere so that they can be appreciated. Needless to say, her stand was one of the most popular at the festival.

Also on show were coffee stalls, with ever popular My Coffee Lagos who had coffee and snacks on offer, which I couldn’t resist. In addition, there were artisanal bakers – I bought a peanut butter and banana cake – you know me and dessert; and also Merlyn Nutri, who offer healthy drinks and spices (I must confess their customer service was great, as they hand delivered some products that were not available together with some things for me to try, like their delicious zobo (hibiscus) and Tiger nut with ginger and dates drinks, thanks  Melody).

So, how about the coffee festival itself.

There were three panel sessions; the first focused on “opportunities in the coffee business: creating wealth through coffee”, which featured entrepreneurs who are already in the coffee business, like Yinka of Happy Coffee, Ms Adesola Gbadamosi – Coffeeskinpert founder and My Coffee Lagos owner, Ms Tatyana Buchak. The second focused on “Starting a Coffee based business” with the panel consisting mostly of people who have started non-coffee related businesses but giving tips on how to start a business and find a niche – the main exception was Ibrahim Samande of Mai Shayi Coffee. The third was on “Stakeholders in the Nigerian Coffee Economy: Defining the Coffee Value chain”, which I moderated – filmed entirely by my wife (who accompanied her crazed coffee husband to Lagos), with the panel consisting of Ms Bisola Olusanya, Special Adviser on Agriculture for Lagos State Government, Alhaji Olomide, President of the Nigerian National Association of Coffee and Tea Farmers (NAFCOTAN) and Mr Ejide Oladuoye, a coffee farmer.

This was probably the most apt session for me as I have written a bit about this lately, having attend the International Coffee Organisation SDG Session on this in June 2019 – read here. The main focus was to hear from the coffee farmers as to what their main challenges have been, including their problems with accessing domestic markets, let alone international markets. It was interesting to note;

  • 22 States in Nigeria already grow coffee (Nigeria was 36 states) and there could be more depending on the ecosystem.
  • According to the recent ICO Executive Director, Jose Sette, Nigeria is the 7th largest coffee growing country in the World and with a population of approximately 200m people, the focus should be on growing domestic consumption.
  • The government has put in place initiatives to promote the agricultural sector, including coffee.
  • Nigeria grows both robusta (mainly in the south) and arabica (spanning from the central to the north east).

However some gaps remain, like data on the value and output of coffee. Needless to say, some work needs to be done to determine the quality of Nigerian coffee, essential to tap international markets. All this will be really valuable information needed to entice the private sector to get more involved too. In fact that was one of the things I committed (coffee geek) – to develop a public private partnership (PPP) proposal involving both the Federal and Lagos State governments to facilitate the process for developing the Nigerian coffee industry, which may include exporting coffee, possibly through a coffee processing plant near the harbour – just thinking.

All in all, I really enjoyed myself and I was really encouraged by the energy of the panellist, the participants – we had over 70 in the last session and by the atmosphere. Driven by all this energy, I was hungry but more important, I was craving coffee – naturally I headed over to the Happy Coffee stand of course, where I had a double espresso – I had to, after all Yinka was their CEO.

In addition, I tried some coffee from the Mai Shayi stand, where the Syphon was on display. Later on, their CEO, Ibrahim Samande held the coffee appreciation session.

So, here’s looking forward to the Lagos Coffee Festival in 2020 and developing a PPP proposal to resuscitate the Nigerian coffee industry, which will now become one of my main personal projects. If anyone reading this, is really interested to join this ride, please contact me.

 

%d bloggers like this: