I was at WATCH House, Dubai

I’ve had many coffee experiences in 2025, some old and some new and often I wonder and perhaps I pray that one of my faves will open up in the city I live in and so my prayers were answered when I read in Coffee News that Watchhouse, London premier specialty coffee chain was opening in Dubai. Best of all, it wasn’t one of those bulletins that tells you it’ll happen in 2 years’ time, but rather in a matter of weeks and that’s what happened in November 2025. Yay!


 
Located in a glorified pop-up district called Marsa Boulevard, which opens from 4pm-12pm, next to Dubai Festival City Mall, occupied by many local coffee and cake brands and a very few global brands is Watch house.

 You’ll be glad to know that I went twice in the space of 4 days.

On my first visit I wasn’t surprised to see a long queue as I’m sure that many of the Emiratis that were queuing are quite familiar with this brand in central London. 
 
I waited patiently with my daughter and as it was nighttime, I ordered a batch brew. There wasn’t much space to sit because it was too crowded, but we found two seats in front of their brew bar, dotted with lots of V60 brewers.


I found out later from one of the barista that they pre-dose and pack their filter coffees and place them in a freezer and just take them out and start brewing once an order is placed. As we sat down waiting for my coffee, I noticed an AeroPress champion trophy and asked, “who won this?” as I had been a judge at the UAE AeroPress championship two days back and was introduced the guy who came third. 


 
He kindly offered us any coffee we wanted on the house and my daughter went for the matcha … (I was thinking, coffee… but you know trends and GenZ… sigh). In any case I thought, okay a flat white, so that I could sample their milk-based rinks.
 


I don’t know what they put in this, but it was definitely one of my favourite flat whites of the year… why? Well, I asked the manager and he mentioned the milk they used, and I thought that’s the difference, because their espresso blend, 1829 Espresso, is the same they serve in London.
 
The batch brew was nice too, with hints of dark fruit but then I noticed he gave me the Ethiopian instead of the El Salvador (I think) I ordered.


 
A few days later I met a friend for lunch at the same mall and when we finished IO realised that it was 3:30pm…. 30 minutes until Watchhouse opens. So, I strolled around and got there at 4pm prompt…. I was their first customer. I walked around, took a few shots. I was tempted to go all out and get a cake slice… who wouldn’t.


 
However, one of the staff suggested that a chocolate tart (last pic) will go best with my flat white, so I succumbed. My flat white was beautifully poured by one of their main baristi, hailing from Cameroon. (oops I forgot this name). 


I met the head barista from Zimbabwe and he schooled me on their philosophy and I mentioned that I’ve known the brand for years and it’s my go to in London.


Another delicious experience.
 
I can’t wait to go back and try one of these with my wife….
 
Perhaps the mini-Basque cheesecake. 

I was at HERMOSO Coffee, Abu Dhabi

Towards the end of last year, I was invited to be a keynote speaker at a cancer conference in Abu Dhabi and upon having the hotel booking confirmed by the organizers I knew had two other pertinent tasks to fulfil – ask my fellow coffee nerd, Naveed where to get good specialty coffee and pray that it was near the hotel. You’ll be happy to know, at least for me, that these two tasks were delightfully met as Naveed recommended Hermosoand my hotel was located about 8 minutes away by taxi.

So, on the last day before we headed back to Dubai, I popped over to Hermoso coffee roasters.

It was a bit quiet when I visited on a Sunday morning but I think that’s normal for a city Iike Abu Dhabi, which seems to come alive in the late afternoon/night. Another challenge I discovered with this city is that it is very spread out, unlike Dubai. In Dubai you can almost get to any good coffee spot or restaurant within a 15 minutes’ drive, so whilst Hermoso is located near to the Cornice area and some top hotels, many other spots were like about 30 minutes away, so not close at all to my hotel.

Pick one

Upon entering through the side of the café, you are met with a cove of coffee to choose from including merchandise, as you move further into the coffee shop towards your left, you will see their brew bar decked with a La Marzocco Strada for their espresso machine and a brew bar with lots of Hario V60s as well as other gadgets like their cold drip system. 

I popped upstairs briefly to see their soon to be finished coffee brewing school, where they plan to host events in the future. I learnt too that they partner with coffee supremo Costas of Sweden who mentors them on their coffee roasting style and visits them occasionally to ensure quality – great. Their roastery section is in full display in the main area of the café, where they use American made Loring – I liked the idea of using the coffee tasting wheel as décor just above the roastery. 

I was greeted by a bunch of friendly staff and a barista, Rico, hailing from Burma. After a few questions around their coffee offerings, he offered that I try one of their unique espresso blends for my flat white. 

Flat white at Hermoso

After enjoying this, I walked around and took some shots and a video for my Instagram reel, see below

.

Rico kindly offered me, not one but two different cups of their cold brews to try.

I was of course tempted to buy coffee and opted for a Yemeni Hajjah Anaerobic coffee for filter brewing at home and one of their espresso blends, which I enjoyed later upon my return to Dubai.

So, if you visit AD and happen to stay near the Cornice area, where the tallest hotel in Abu Dhabi is, the Conrad, or the Grand Hyatt of the famous Mandarin Oriental Emirates Palace, as well as the Edition, which is next door, I encourage you to visit Hermoso for your specialty coffee fix, pick a few bags and have breakfast, lunch or dinner if you are hungry too.

Hermoso are located at 57 al Quffal Street in al Bateen.

When I had a coffee shop

So how much do you love your #coffee dream? 🤔 Here’s a quick 🎥 #video, where I share my thoughts and daily routine when I had a cafe 11 years ago in Cape Town, South Africa.

In summary, when you have a dream, go for it as you might learn a few things about your life and aspirations and even lose weight – well I stood up for about 5-6 hours a day serving customers and chatting too. Plus, and I hesitate to add, I’m not a biologist BUT I think the excitement of running your cafe or chasing your dream might have a positive impact on your physical, mental and spiritual health too.

Before I go and perhaps I’m getting a bit philosophical here, I sincerely believe that when you chase your dreams, not forgetting the stress of getting customers, the enjoyment will out last the pain points. In fact 4 years after I sold my cafe I was still on a high of chasing my dreams. I’m not sure why BUT perhaps a study needs to be done. As I quest for another coffee dream, this euphoria feeling I must say is addictive but in a good way.

Do you know what movie inspired the name of my blog?

Sometimes we get so serious about what’s around us in the world BUT sometimes we need to escape into our pleasant thoughts.

For me looking back at precious moments from my childhood warms my heart ❤️ and I thank God for my parents and for growing up in Nigeria with my siblings, lots of family and friends.

I recall my favourite movies 🎥 as a child and if you can relate, you may be able to guess what movie inspired me to name my coffee blog FROM COFFEE WITH LOVE.

Try not to get distracted by my singing 🎤as my #coffee skills are much better.

What loving fun thoughts from your childhood still resonate with your journey through life at the moment?

#inspiration #motivation #life #love #adventure #gratitude #childhoodmemories

Three lessons In setting up my first coffee business – video tutorials

About 10 years ago, I packed up from Europe and headed to Cape Town, South Africa to set up a cafe, one of my dreams. There are many lessons I learnt on that journey but here I wanted to share with you in a short video the 3 lessons I learnt, which can be applicable for all you aspiring entrepreneurs.

Lessons in coffee business

Why coffee tastes better with latte art

It’s one of those questions purist ponder on. Why? Because taste is king. If anything gets in the way of diluting that taste experience then get rid of it. However I think we should employ a middle ground. If something gets in the way of taste let’s try and understand it and make it better. So here are the steps to great #latteart milk based drinks;

  1. Make great #espresso,
  2. Froth great microfoam (the frothed milk with tiny bubbles you cannot really see)
  3. A good latte artist ( I didn’t say a good barista for obvious reasons).

Easy? Well, a Purist may have another opinion. Does the bitter crema on top of great espresso affect the first taste?

Sometimes you can have a great cappuccino, latte or flat white with bad looking latte art (I confess). A middle ground would be to mix the espresso beforehand or what my previous barista used to do, pour a little bit of milk, stir it with the crema and continue pouring your latte art.

Before signing off, you should know that in marketing people fall in love with what they see first, so sight, smell and taste could influence your taste experience.

Do you love latte art in your coffee?

 

Lick Me, LIKMI !!! – Don’t be deluded

Lick Me Espresso
Lick Me Espresso

So, what do you see ? A well prepared espresso by moi ? Well! To the best of my knowledge, ability and experience

A good picture of an espresso ?

Well, almost but sometimes it’s not about looks, sorry guys and gals who spend time perfecting their looks and espresso shots, BUT ultimately it’s about taste. I’m passionate about the “real” deal. So many times I taste stuff, especially cakes, that look fabulous, but when you bite into it, you’re like screaming, Why!!!!!!!! I prefer something to taste better than it looks, but of course the ultimate culinary experience is for something to look and taste great simultaneously.

So, how about what you don’t see where were we… what do you see….

Great beans and roast ? A bit difficult

BUT! Let’s build on that last point.

First up the facts. It’s an espresso blend, called LIKMI (lick me), roasted by Jo Wechlesberger, of Vienna School of Coffee Master Roaster extraordinaire, to get an espresso roast so delicious and sweet, that you just want to….. yep. you guessed it, “lick it”. In it, are coffees from Brazil and Rwanda with a roast profile of dried fruits, molasses – see the bag below.

Secondly, we know that it’s just not about the beans and roast profile – if it was, anyone could learn how to roast coffee like a pro, and we know that’s not true, if not, I’ll be on the waiting list to do so pronto. It’s takes guts, experience and something you can’t buy, a gift or skill – God given and some may argue on that point.

But, that’s not all. When I went in to buy this special coffee, Jo told me that she had started using burlap bags to pack her coffee and had noticed that it seemed to preserve the coffee taste for longer and of course it is also better for the environment.

LIKMI
LIKMI

So, upon buying the coffee, I raised concern saying”it was roasted about a month ago, are you sure its fresh enough for espresso?” Of course, she said. So, when I got home, and pulled my first shot, I was pleasantly surprised, but more so, after another few days of pulling shots, I realised that the coffee still tasted great, sweet and caramel like. I DRANK THIS COFFEE IN MARCH 2014.

LIKMI Latte Art
LIKMI Latte Art

With milk (excuse my latte art), it was really sweet – caramel and raisin sweet, yummy.

So, what’s this post about – if I’ve lost you in all my jargon

The picture at the top is an espresso shot following all the rules but using coffee that was roasted over a month ago and still with a great taste (I usually don’t use espresso blends over 2 weeks old) – it’s the first time on this blog that I’ve shown a picture of an espresso shot using coffee roasted over a month ago.

So, once you’ve mastered the skill of roasting, taking care of your beans by packing them in environmental friendly packaging could preserve the taste and your reputation far and beyond, especially if you are in the online coffee selling business. It also helps if you have a roast profile that’s sweet like dried fruits, which tend to develop into complex tastes profiles, giving you the joy that different cups will give you different tastes.

Breakfast, Lunch & Coffee in Cape Town

You’ve got a few hours to spend in the Mother City (so called, because being a seaside city, the pun is that it takes 9 months to get anything done here) and you want something good to eat and of course some coffee too, so here’s my tip, from my previous abode of 2.5 years.

For breakfast, you’ve got to try DEAR ME, situated on 165 Long Market Street, just off the main artery of the CBD, Long Street. They’ve got a cool decor, an award winning chef, a good and cheerful barista, home made condiments in a well stocked pantry and a commitment to sourcing top ingredients, as witnessed on their menu, so why not go. I was kind of spoilt for choice on looking through the menu – there was Turkish Eggs, Truffled Scramble Eggs, Eggs Benedict and more, so I just asked the chef, Vanessa Marx, and she recommended the Eggs Benedict with smoked trout…

delicious brekkie
delicious brekkie

 

and yes, it looks and tasted delicious – a great choice to warm up my tummy as it was a cloudy and cold day in CT (that’s what the locals call Cape Town). After having a chat with the cheerful barista, Nash, of course, I went for a Cortado – the signature drink of Espresso Lab, where they get their coffee from.

Cortado @ Dear Me
Cortado @ Dear Me

Dear Me Larder
Dear Me Larder

It may seem strange but although I’ve known about Dear Me for ages – they opened about a year after I opened Escape Caffe, I never had the luxury of time to eat there as they only open on Monday to Fridays from 8am to 3:30pm, but I kind of knew that on my 24 hour visit thus time around, I wasn’t going to miss out, so here.

 

No for lunch and keeping it simple with another eatery that stays true to classical well-sourced ingredients, I tried Birds Boutique Cafe and no! it has nothing to do with birds. The name has been kept by the new owner as the previous ones, hailing from nearby Namibia, have left and had a thing with birds, even serving you on crockery painted with birds, etc. anyway, again, I was looking for somewhere that wouldn’t disappoint and soaking up the very relaxed decor with wooden benches and an exposed and lively but not noisy kitchen, I went for the specials of the day – sweet potato soup and a cute feta and tomato quiche.

Quiche Delish
Quiche Delish

 

For a stop over, knowing that you will be flying for over 11 hours (journey time from CT to London) later in the evening, a light well prepared quiche does the job for me. You don’t want anything too heavy, but just right, using fresh ingredients served in a relaxed atmosphere, where you can catch up using their free wi-fi and relax. So, whether you’ve got days or hours to burn in CT, I recommend stopping over at Bird Boutique Cafe on 127 Bree Street for a quick, light and well prepared lunch.

 

Well, to finish off, and as you know, coffee has to play a role, so where better than the self-styled and hyped up, Truth Coffee, situated at their “HQ” on 36 Buitenkant Street. They proudly boast that they were called “the best coffee shop in the World” by a recent Condenast Traveller writer. OK! I have my reservations about this as I think being called the best depends on what drives you to drink coffee in the first place. That said, it may be one of the mosh unusual places to drink coffee anywhere in the World. Co-owned and the brainchild of David Donde, who, if you’ve been reading my blog since 2007, was behind the first artisan coffee roaster in Africa at Origins, also in CT. In any case the new “Truth Coffee” looks like no money was spared in turning this old warehouse into a steam punk haven for coffee, together with staff uniforms – expect waitresses to be dressed in shorts, leather waistcoats and natural afros and waiters to have top hats, with feathers protruding and all that fanfare.

Funky Cafe = Truth CT
Funky Cafe = Truth CT

The back of the cafe is like a warehouse dominated by a massive coffee roaster – perhaps a 60kg version with coffee bags strewn all over, whilst the front of the cafe has baroque style dark leather couches and two or was it three espresso machines.

Big bad roaster
Big bad roaster

IMG_2786

It definitely has a buzz and was unusually packed for a Friday afternoon – trust me, eateries are not packed anywhere in CT on a Friday afternoon, whether its winter (too cold to go out) or summer (hey dude, where’s the beach?). Now, to the coffee – as it was after lunch and I had literally 20 minutes before my ride to the airport – naturally went for an espresso to test the barista skills.

Pricey Espresso
Pricey Espresso

 

an espresso well-prepared with fruity notes underlying your tongue but and I have to say this, that relatively speaking (yes, I’m an economist) at R25 this is probably the most expensive espresso I’ve paid for in a cafe – you expect this at a restaurant but not at a cafe. Would I recommend another visit ? Yes, in that you’ve got to see it to believe it, but brace yourself for an expensive coffee experience, but nevertheless an experience… well done David Donde for adding another uniqueness to Cape Town.

Introducing the Chemex Brewing Method – It Takes All Kinds by Samantha Joyce

Chemex

Some background

The Chemex coffee maker was invented in 1941 and the iconic design remains unchanged today. Made of borosilicate laboratory grade glass, it is a sturdy heatproof vessel. Some coffee makers have plastic or metal parts that react with coffee oils and acids, but this is not the case with glass. For more than 70 years, generations have in turn embraced and ignored this simple coffee-brewing contraption. My Grandma had one, my Mom did not–and now I have one. The Chemex is in vogue again as pour over coffee gains popularity worldwide.

Deceptively Simple

To brew coffee with a Chemex, all you need is the Chemex itself, a Chemex filter, ground coffee and 200F (93C) water. But is it really that simple? This depends on your coffee personality: Are you a Coffee Professor or a Coffee Artist?

The Coffee Professor (more like Lameen)

At heart the coffee professor desires repeatable results like with any scientific experiment. To this end, the professor begins by washing the Chemex with a coffee machine cleaning powder solution and rinses and dries it thoroughly to remove any previous coffee residue. Next, fresh filtered water is placed in a variable temperature gooseneck electric kettle set to 200F (93C). It only takes a few minutes to get to the right temperature and then the kettle shuts off on its own. With the equipment prepped and ready, the professor is ready to brew.

The professor takes a Chemex brand paper filter and inserts it with the triple layer resting against the pour spout channel. The gooseneck kettle is used to wet the paper filter as it rests in place. The filter is then removed, the hot water is discarded and the filter is reverently put back into its place. This serves to pre-heat the glass carafe as well as rinse the paper filter to get rid of any “bland” smells.

Although the Chemex is an affordable brewer (for coffee geeks), the professor will use a burr grinder that costs a lot more than the Chemex. This coffee grinder is calibrated to produce particles that are considered in the ‘fine drip’ coffee range. A kitchen scale is used to measure out 36g of good quality coffee beans, which are then freshly ground prior to the brewing process (remember, coffee begins to loose its optimal taste after a few seconds of grinding). The freshly ground coffee is then placed in the filter. The Chemex, filter and coffee are then placed on the scale and the tare on the scale is set to zero.

With the precise control of the gooseneck kettle, just enough water is dribbled over the ground coffee to moisten it. This allows the coffee to “bloom,” a chemical process where carbon dioxide is released. The fresher the coffee, the more it blooms. After a specific amount of time (30 seconds to 1 minute depending on coffee ideology) the professor moves from pre-infusion to a methodical wetting of the grounds. In a concentric motion, water pours evenly into the Chemex until it is near the top. This cycle is repeated until the scale records 25-30 US fluid ounces (730-800 grammes) of water. From coffee bloom to completion should take no more than 5 minutes. If the coffee drained faster, the grind was too coarse and if the coffee drained too slowly, the grind was too fine. In this manner the professor fine-tunes the Chemex brewing method.

The Coffee Artist (Samantha – the writer)

The coffee artist knows inherently what it takes to make a good cup of coffee through trial and error or through muscle memory over time. My mom called this type of estimation, “eyeballing it.” I fall squarely into this camp. I do not have the perfect coffee brewing equipment; I make do with what I have in the kitchen.

My kettle is heavy and hard to pour – It was a wedding gift. I boil the water and then pour it into a glass measuring cup that has an okay pour spout. I pre-wet the filter (barely) and then swirl and unceremoniously dump the hot water from the carafe. That is my nod to the pre-warm, pre-rinse, residue removal phase. I have a standard coffee scoop and I use 5 or 6 of those. My coffee is delicious and locally roasted with the roast date printed on the bag and since I do not yet own a burr grinder I buy it pre-ground.

The coffee smells so delicious in the Chemex that I cannot wait for it to bloom. I pause for maybe 10 seconds to admire the pretty brownie cake-like surface and then continue to pour until it fills the Chemex to the top. As it drains out, I add more hot water until the level of coffee in the carafe reaches the bottom of the wooden collar. Then I compost the filter and spent grounds. While I enjoy the brew process, my desire is to fill a mug with delicious freshly brewed coffee as soon as possible. If I took a few shortcuts along the way, is mine better/worse/different than the coffee professor’s exacting methods?

Vive La Difference!

I think there is room for many coffee brewing styles in this world. When I go to a pour over bar I appreciate that they brew with accuracy and the goal is to attain an enjoyable and repeatable cup of coffee. Now that you know about the Chemex method of coffee brewing, you are welcome in either camp, just don’t forget to bring fresh coffee.

This article, with very slight editing by moi (Lameen) was produced by Samatha Joyce, a writer for seattle coffee gear – http://www.seattlecoffeegear.com/

1 more thing about Serra do Bone @ Home

Serra do Bone Naked by Lameen
Serra do Bone Naked a photo by Lameen on Flickr.

I could easily have updated my last post but decided not to. In any case, JUST ONE MORE THING ABOUT Serra do Bone @ Home, which really applies to making coffee at home. I have to confess, all those years that I was making coffee at home I never measured the weight of my coffee before putting it through the grinder and extracting espresso. There are many reasons for this, which in a nutshell can be described as, that I just assumed that as long as I ground enough to fill the double basket and as long as I got about 25ml espresso in 22-25 seconds and there were nice tasting notes at the end, Voila ! it was right. Well ! WRONG – well ! that’s a bit harsh – not exactly true is closer to the final judgement. WHY ? Here we go…

1. Too much coffee doesn’t mean a better taste: We often assume that the more coffee you get into the porta filter the stronger the coffee and hence the taste. This isn’t true. Sure you may get more coffee and perhaps more caffeine, BUT not a better taste, because we now know that the coffee can taste better with lower weights, especially milk-based espresso, i.e. cappuccinos.

2. How much coffee should we use ? There’s a sort of standard agreement that espresso is made using 7 grammes of coffee, and so a double shot, should be 14 grammes, right ? Well ! not exactly. There are many parameters that affect the taste and now, some say between 18-22 grammes. So, initially I thought that at escape caffe, we would go for 20-22 grammes of coffee, so that all that milk would not drown out the taste of the coffee. However, after about a few weeks and consulting with my roaster, we realized that by reducing the weight to just under 20 grammes, we could get a better taste profile.

3. What’s the right grind ? Higher weights of coffee can mask/hide the right grind for the coffee you are using, HOW ? If you use a lot of coffee, you have to grind coarser to make sure it goes through the portafilter, because remember, that the finer the grind, the harder it would be to get through the portafilter when extracting espresso. Still with me ? BUT, if we use less coffee, we don’t have to grind so coarse. I noticed that when we were grinding the coffee, we had lots of clumps of coffee, which meant we were grinding lots and the heat of the grinder (which are programmed) was making the coffee clump together. So when we reduced the weight of the coffee to about 19 grammes, we didn’t see so much “clumping”.

All the above arguements have been discussed at great length on twitter by experts such as James Hoffman (aka Jim Seven blog), Mark Prince (aka Coffeegeek) and Intelligentsia from which I have learnt a lot about weight profiles. So, you’ll see that people weigh the beans before grinding, weigh the actual extraction liquid, across different temperatures and times and then get a ratio. In summary, you can get different taste profiles depending on the weight, time and temperature – Complicated ? Well ! yes it is, but who said that “real” espresso was easy.

One final thing is pre-infusion – a big word, but it really means that you run water through the group head before extracting your espresso – without portafilter of course. What does this do ? Well for my home espresso machine, which doesn’t have a PID (temperature control mechanism), it will lower the temperature and should make it ready for extraction – that’s the theory at least, but it’s been working for me at home, so complaints there.

OK ! so finally, when I made serra do bone at home, what did I do ? Apart from following the rules, I kinda measured the beans before extraction (I use my eyes because of experience at the caffe), pre-infuse for 5 seconds to lower the temperature to below 94C and extract in about 23 seconds and there’s definitely a difference in taste.

The first thing is more body in the coffee, but strangely enough a good taste profile, even though the beans were roasted over 22 days ago (we don’t serve coffee using beans roasted over 21 days ago, so I bring old beans home).