When I was invited to attend an international health conference for African ministers in Kigali, Rwanda in December, I was excited not just for the discussions ranging from preventative healthcare to AI and digital health but also for discovering another coffee country for the first time. Naturally, I ensured that my bookings allowed me to spend at least one full day after the event to check the sites, erm! By this I meant coffee shops. Prior to boarding the plane, I checked things to do in Kigali and was pleasantly surprised to learn that visiting Question Coffee was under the top 10. So, as soon as the conference finished on Thursday evening, I planned my Friday accordingly with the hotel, where I was able to lease a nice SUV for 3 hours for about $15 to visit at least two coffee shops.
Question Coffee
This is probably Rwanda’s most famous coffee shop with two branches in Kigali. It is billed as a social enterprise, supporting women coffee growers and receiving support both from Mastercard Foundation and Bloomberg Philanthropies. It trains people in the coffee business, sources and roasts its own coffee too.
As my hotel was located in the more upmarket part of Kigali, known as Kiyovu, I headed to their newer branch in the neighbourhood, located at House number 31, KN 41 Street. In summary it is a converted house, which hosts a little enclave on the left as you enter, where their coffees are on sale, together with brewing gadgets.
Question coffee selection
Also on the wall, is a guide to their coffees based on growing region in Rwanda, cooperative processing method and brewing guide with flavour notes, so think dark chocolate, citrus, sweet, fully washed, ideal for aeropress and Hario V6o, which equals Mayogi, which is what I bought for my friend and I.
After leaving the enclave area, you can enter the main brewing area, decked with filter brewing equipment and a two group La Marzocco Linea espresso machine.
I was attended to by who brewed my cortado. After which I went onto the balcony and sat down to drink my coffee like an escapist.
Rwandan cortado
In having a brief chat with the barista, who was very helpful, I learnt that Question Coffee have a much larger branch where you can witness their roasting operation and much more.
Kivu Noir
Located at 2 KG 668 Street, I‘m guessing this is also located in a nice area, although a little further away from Question Coffee, as I noticed impressive looking apartments amidst the construction of a few more. The driver also informed me that this area hosts some of the nice restaurants too. Entering this place, you could tell that the budget for the décor was generous. Located on a hill side – after all Rwanda is also known as the land of 1000 hills – this place was obviously popular with a few expats, with people on their laptops chatting with their friends or colleagues and artsy people too. As you enter, you are greeted with comfy chairs and some African art and books dotted around.
Kivu Noir decor
For coffee heads, you are greeted with a black Victoria Arduino Black Eagle espresso machine twinned with grinders too, with busy barista trying to get orders correct.
I liked their unusual cups and their attention to detail in pouring latte art.
Cappuccino
I walked out to take in the view and waited for my double espresso as I had already had a milk-based coffee.
Also on offer at Kivu Noir is food and cakes and temptation got the hold of me, as I ordered what looked like the largest slice of lemon cake I’ve seen in a café to take away. Upon leaving I chatted with the head barista, Jummah, who had previously been working in the UAE, so we exchanged notes and he said that both Kivu Noir and Question Coffee were the best cafes in Kigali.
Kivu Noir outside
So, if you happen to visit Kigali, I recommend these two coffee shops to satisfy your specialty coffee thirst.
I’m often asked whenever I describe my emotional attachment to coffee… well this is FROM COFFEE WITH LOVE ❤️…. How many cups of coffee I drink in a day? I smile, as I think most people expect me to say , 5-6 or more cups of coffee BUT the answer is quite simple …. Drum roll.
I’m not sure whether it’s me getting older that lends me to the skeptical side of new innovations in coffee, BUT I must confess that after watching countless videos on Instagram of people spraying the coffee beans with water before grinding them, I wasn’t convinced, until!!!
Perhaps in my defense, I tend to approach new things with skepticism until I have done some research, listened to people I respect and then assess whether it brings any benefit to me or addressed some concern that I had. So, in this vein two things happened.
I watched a video by non-other than James Hoffmann explaining how he makes espresso and was intrigued and secondly, I read an article on how this new trend of spraying coffee beans before drinking them either for espresso or filter, actually had an impact on TASTE. Now for me, taste is king. If something new comes onto the market but doesn’t affect my taste buds positively, then I’m not going to follow it blindly.
EspressO
However, there is a third reason – the concept of convenience. I have noticed for years and perhaps now that I live in hot and humid Dubai that grinding beans is indeed messy, which sometimes translates itself to a messy extraction process for espresso. So, when I started experimenting with spraying my beans, I noticed that this messy coffee dust phenomenon didn’t occur after grinding beans for both filter and espresso preparation.
So, what did the article say from a scientific point of view about the Ross Droplet Technique (the techie name for it and title of this post) ? I will paraphrase some excerpts from a CNN article, which is based on a study by some researchers at the University of Oregon.
First up, the study confirmed that the primary reason for spraying beans was to reduce the static mess of coffee dust during the grinding process. Apparently, some coffee geeks had been doing this for a while.
Secondly, it was discovered that water helped to remove idle coffee grounds inside the grinder. Now, old coffee bits inside a coffee grinder are heavily frowned upon, why? Because they get stale and can affect the taste of coffee. So, if water can reduce this wastage and remove old coffee, then the ground coffee coming out should theoretically be all the coffee you put in the hopper. This is more important for espresso brewing because with a smaller grind, it is more difficult for water to touch every ounce of ground coffee during the process.
Thirdly, by spraying a few water droplet before you grind, it was believed that this water reduced friction inside the grinder as well as cooling the heat of grinding the beans – NOW, anything that adds heat to grinding beans affects taste, so this could be the reason why it is believed that TASTE was improved.
Another discovery was that spraying beans resulted in an additional 10% yield of coffee – so you get more coffee.
Now I must confess I haven’t noticed any huge leaps in taste but definitely there is less mess and less coffee hanging around inside my grinders.
Towards the end of last year, I was invited to be a keynote speaker at a cancer conference in Abu Dhabi and upon having the hotel booking confirmed by the organizers I knew had two other pertinent tasks to fulfil – ask my fellow coffee nerd, Naveed where to get good specialty coffee and pray that it was near the hotel. You’ll be happy to know, at least for me, that these two tasks were delightfully met as Naveed recommended Hermosoand my hotel was located about 8 minutes away by taxi.
So, on the last day before we headed back to Dubai, I popped over to Hermoso coffee roasters.
It was a bit quiet when I visited on a Sunday morning but I think that’s normal for a city Iike Abu Dhabi, which seems to come alive in the late afternoon/night. Another challenge I discovered with this city is that it is very spread out, unlike Dubai. In Dubai you can almost get to any good coffee spot or restaurant within a 15 minutes’ drive, so whilst Hermoso is located near to the Cornice area and some top hotels, many other spots were like about 30 minutes away, so not close at all to my hotel.
Pick one
Upon entering through the side of the café, you are met with a cove of coffee to choose from including merchandise, as you move further into the coffee shop towards your left, you will see their brew bar decked with a La Marzocco Strada for their espresso machine and a brew bar with lots of Hario V60s as well as other gadgets like their cold drip system.
I popped upstairs briefly to see their soon to be finished coffee brewing school, where they plan to host events in the future. I learnt too that they partner with coffee supremo Costas of Sweden who mentors them on their coffee roasting style and visits them occasionally to ensure quality – great. Their roastery section is in full display in the main area of the café, where they use American made Loring – I liked the idea of using the coffee tasting wheel as décor just above the roastery.
I was greeted by a bunch of friendly staff and a barista, Rico, hailing from Burma. After a few questions around their coffee offerings, he offered that I try one of their unique espresso blends for my flat white.
Flat white at Hermoso
After enjoying this, I walked around and took some shots and a video for my Instagram reel, see below
Rico kindly offered me, not one but two different cups of their cold brews to try.
I was of course tempted to buy coffee and opted for a Yemeni Hajjah Anaerobic coffee for filter brewing at home and one of their espresso blends, which I enjoyed later upon my return to Dubai.
So, if you visit AD and happen to stay near the Cornice area, where the tallest hotel in Abu Dhabi is, the Conrad, or the Grand Hyatt of the famous Mandarin Oriental Emirates Palace, as well as the Edition, which is next door, I encourage you to visit Hermoso for your specialty coffee fix, pick a few bags and have breakfast, lunch or dinner if you are hungry too.
Hermoso are located at 57 al Quffal Street in al Bateen.
As soon as Ramadhan finished in May 2022, I rushed to meet a friend at one of my fave cafes in Dubai, Qahwaty at the Dubai International Financial Centre (known as DIFC), which hosts as many international companies you can think off. As I waited for a friend, the head barista , Dhani, hailing from Indonesia asked me what I thought about my cortado and I replied that it was fine. Unimpressed with my answer, I think, he then asked me what I love to taste in espresso based coffee with milk and I said… “well balanced, low-to-medium acidity, not too much fruit, hints of nuts and spices like vanilla (actually like my blend) and then he said, “okay I’m going to prepare something for you”
As I waited and sipped my cortado, he presented this…
Upon raising the cup to my mouth, I was hit by the smell of tropical fruits like mango and banana (now, these are one of my five favourite fruits – the rest are pineapple, strawberries and pear, in case you were wondering). Okay I digress.
BUT did you know that 80% of our taste buds come from our sense of smell ? If you don’t believe me, just google it here. It’s what I also learnt when I did the Specialty Coffee Association (SCA) Sensory Skills course in June last year.
So, you can imagine the anticipation of my taste buds when I smelt this tropical nirvana. As I tasted the coffee, I detected hints of pineapple acidity and although the coffee smelt like a topical paradise, the taste was a lot more subdued – I can’t imagine a banana, mango coffee milkshake with hot milk….
BUT I was not disappointed, as I rejected my earlier cortado in favour of this myriad of flavours in a cup. Wow, wow, wow – said thrice for excitement.
Of course I questioned Dhani about what he did as he was delighted with my response. In short he created a blend of coffee on the spot using Colombian coffee and Brazil from two different roasters based in Dubai.
Wow!
I just thank God for this experience which I won’t forget for the rest of my life.
Indeed the best smelling milk based espresso drink I have ever had. Here it is one more time
If you are ever in the DIFC area, look out for them – a small coffee shop located outside the gate village, first floor, in front off the Ritz Carlton, opposite Wild and Moon and not too far from ICD Brookfield.
I’m blessed to live in a vibrant city that thrives on specialty coffee, not to mention, constant sunshine, beaches, great food that will make a foodie tire themselves out and an eclectic mix of cultures – a true city of the 21stcentury. For me, it’s been wonderful since I moved here in September 2020. Nevertheless, with the ever-growing coffee culture witnessed by almost a monthly opening of a new coffee shop, it’s easy to forget the ones who started the journey and paved the way, so here we are, Mokha 1450.
You may have heard me mention the name before as I did an experiment to debunk the myth of freshly roasted coffee last year and needless to say, a rare coffee, an Ethiopian Geisha, won my test, whereby a coffee roasted months before tasted even better when brewed using a Hario V60. This coffee was sourced by Mokha 1450.
Initially located at Wasl Road but now with a branch on the famous Palm Jumeriah – yes the man-made island shaped like a palm tree in the middle of the Arabian sea off Dubai’s coastline – now you see why Dubai has a lot to offer, indeed a city of dreams, BUT back to coffee….
Cortado at Wasl Branch
The origin of the name traces back to Arabia itself, Mokha being the seaport in Yemen that started trading coffee back in….. 1450 – get the hint. So, Garfield Kerr, the owner, I presume wanted to launch his coffee shop in homage to the first city of coffee. However, that wasn’t enough, as Garfield with roots in Jamaica, ensued that his was the first company in the UAE to import Jamaica Blue Mountain Coffee from Jamaica’s Coffee Industry Board (now known by its new acronym JACRA). In this connection, Mokha 1450 have always sourced “rare and exceptional” coffees – this terminology features on their coffee bags. In fact during the EXPO2020 from October 2021 to March 2022, Mokha 1450 served the most expensive coffee there as Jamacia Blue Mountain coffee is usually if not the most expensive, one of them.
Wasl branch, San Remo machine
Mokha 1450 is called a boutique in that their service is akin to being served in a fashion boutique – attention to the coffee but more so to the customer.
Preparing my cortado
At their Palm Jumeirah branch, upon entering, you are given a menu that explains all the coffees on offer and if you are serious about coffee like me, you may take a while to go over the menu before placing your order. After which, they will offer further explanation if needed. At this branch, as they have more space, they will also prepare the coffee in front of you, just like in a boutique they will bring out the best clothes and explain the product, so too here.
Here we are
I’ve been thrice, twice to the Palm Jumeirah branch and once to the Wasl branch. On my second visit to Palm, we met with Garfield and he offered us another delectable coffee – see below.
At the first World of Coffee event, Mokha 1450 experimented with serving you espresso in an iced cup – the coffee cup was placed in a freezer and they pulled the espresso shot into the freezing cup – the idea was to display a different array of flavours, more on highlighting the acidity.
So, why go? Well, if you love coffee and want to be served with attention to details by courteous staff and want to take your taste buds on a whirl, then visit. I must add that they have a delicious of array of cakes at their Palm branch and wife always orders the carrot cake, not to share…. Ha!
If you’ve been following me on Instagram, you’ll probably know that I start my day of with a daily cappuccino, which means that I need to start with a great espresso, which means that a great espresso machine is a must – after all, this is from coffee with love and with anything in life, if you don’t invest time and money (sometimes), you won’t get anything serious and long lasting back in return, so back to coffee.
Daily cappuccino
The journey to a great espresso machine
When I was on the lookout for an espresso machine a few years back, after my Isomac went bust, I did a lot of research and decided that within my budget, I would buy a Rocket R58, which was available at one espresso shop in Vienna, where I lived back in 2014.
So, I made my way to the shop, funnily called Taste It, fully determined to walk away with a new espresso machine, having not had espresso coffee for about 2 weeks. I walked in and proudly announced my intentions, which I thought would bring a smile to the retailer – we are after all talking about a machine that would cost around EUR2,000 (AED8,000). I expressed that I wanted a machine that I wouldn’t have to replace for several years and that I felt that the Rocket R58 fitted my desires in this sense.
After walking over to the machine and showing me what I had only previously seen on websites, the retailer turned to me and said it was sold out and wouldn’t be available for about 1-2 months. I asked why and he mentioned China’s thirst for espresso had meant that the manufacturer, who made about 200 every month, sent about 1-2 to Vienna and the remaining to China. Before I burst out into tears like a child at a candy store being told you can look at the sweets but you can’t have any, the owner of the shop walked over to me and offered me a deal on a machine he believed was better than the Rocket R58.
Initially sceptical for 2 reasons – why is he trying to sell me a more expensive machine and why is he selling me a German machine (most are made in Italy). After carefully explaining some of the aesthetics of this new machine, I was tempted. To sweeten the offer he offered me a new espresso grinder, the Macap M4D – an electric grinder on demand machine and told me I could have the machine in 2-3 days, mentioning that I could return it in one month if I didn’t like it. BAM, I was sold or should I say, “sold to the lover of espresso”. He offered me some sort of brewing lesson but after my friend who accompanied me told him I used to own a coffee shop using a La Marzocco Linea 3 group, a few years back, he said I didn’t need it. Well ! I would hope so, after all I had already been writing about coffee for well over 10 years.
Espresso machine
So, what espresso machine did I buy and have owned for almost 8 years now? (time flies when you’re brewing great espresso on a great machine) Here’s a snapshot from the manufacturer’s website –
Dual boiler
PID-display for the individual temperature adjustment of both boilers
PID-display indicates the brewing time in seconds
E61 brew-group
Rotary pump (it means that when you brew espresso, the noise isn’t loud)
Wear-free rotary valves
High-end steam and hot water wands
Boiler and pump pressure gauges
Stainless steel boiler with 0.75 liter volume for espresso preparation
Steam and hot water boiler in stainless steel with a 2.0 litre volume
Steam boiler with separate on/off switch
Boiler insulation
In short, I wanted a dual boiler rotary pump machine with PID. A dual boiler means that I have a separate boiler for espresso and one for steaming milk.
Steam wand
Technically a PID means Proportional-Integral-Derivative but this really means you can control the temperature of the boiler. So, if you want to brew your espresso at 92-93C, ie. fruitier, more acidity, you can and if you want to brew it at 95C, more chocolatey/nuts, you can, of course depending on other variables like roast profile, water texture, acidity in the water, brew pressures, etc, but it helps.
On rotary pump; generally it is a lot quieter and from what I was told, would last longer than a vibration pump – in fact that’s what happened with my old machine, the vibration pump was kaput (German for spoilt).
Also, the machine had brass and copper parts inside, which help to preserve heat and the outside is made with stainless steel, which last longer than normal steel.
So, I bought a Profitec Pro 700, which is a German made prosumer machine – suitable for consumers with a professional bias, I guess. It’s their top of the range machine with all the pro cons but they now offer other variations, Pro 600, Pro 500 and very recently a Pro 400 and it’s baby, Pro 300.
Pro 700
What was the price you may still be asking… well let’s say that I didn’t tell my wife for a few years, But let’s say I saved about EUR400.
After the purchase
I must confess, the first few days back then were a bit painstaking and a word of advice – you will encounter this with any new machine. I was used to ordering coffee from some of the best coffee roasters in the World but the coffee I was given to start from the shop, albeit good to look at, was not up there on the taste notes. I found that the specialty coffee I was used to, was not pulling as good and at one point longed for my old machine, which I was so used to. I thought simple is sometimes just best.
However, before you gasp in horror and bring out the tissues, you’d be happy to know that as I got more used to the machine and the grinder settings, as well as the ability to adjust the brew pressure to between 9 and 11, the espresso began to improve.
First time
One thing straight up that was much better was definitely the ease of steaming milk – it was bliss compared to my old machine – no regrets there. I caught myself in the typical dilemma of good micro foam for latte art poured on top of sub-standard espresso – I was close to depresso on most shots during the first few months. But things changed, if not I wouldn’t be writing this and I no longer regret my purchase, yay! After all it’s been 8 years with this machine baby.
Brewing espresso
After I bought the machine, I did some more research and Profitec have expanded, offering their products in the US especially, where if you visit youtube, you can learn how to use the machine and study what it’s made off. Their new model is also on offer in the UAE too. I have pimped my machine though, using La Marzocco portafilter holders.
Espresso love
So, if you are in the market for a new espresso machine that you want to last for 10+ years and don’t want to pay $5,000, check this brand out and no, I don’t get any kind of sponsorship from them.
THREE CAUTIONS
COST
Espresso is the most expensive way of making coffee and even world experts like James Hoffmann have said that they don’t even own one – that’s fine if you own a world-renowned coffee roasting company, Square Mile Coffee, so I guess he can go to work and pull as many shots as he likes. You must love espresso because if you are going to spend this type of money, then please use the machine at least once a day. Better if you have more people in your house that love espresso-based drinks, then it would be cheaper than drinking coffee outside your home.
TIME & WASTE
It follows too, that making espresso is also expensive in terms of wasting coffee to get the right grind when you buy different coffees, not to mention the change in temperature and more. But also time. Sometimes it can take a few minutes to make an espresso. For me, it’s a part of my daily ritual in the morning, so I don’t rush it.
MAINTENANCE
Anything more expensive, means that the maintenance will also be expensive too. So, you need to buy the right gadgets to clean it regularly, use filtered water or a filter to minimise the worst damage, limescale. Read more about cleaning an espresso machine here For me, in the last few years since I bought the machine, it’s been serviced twice, had a few parts changed and a bit more, BUT it’s still worth it.
BUT
If you love espresso coffee and are willing to give it time, then it’s one of the best ways to express your love ❤️ for coffee.
Always out for a scent (pun intended) of coffee adventure, I asked my fellow coffee geek, Naveed, for this favourite new coffee spots in Dubai and I was presented with two options, and I chose Coterra, located in Umm Ramool, near the airport and closet to me as I had run out of espresso coffee and needed coffee quick – and no, I’m not an addict – I just like or should I say, love coffee. I was even surprised that a coffee shop existed in this part of the bustling city that Dubai is and to be honest, had to check google maps twice to make sure I wasn’t headed in the wrong direction – confession … on my way there, I took the wrong turning.
So, upon arriving you are greeted with this Muriel of colours – in fact it reminds me of something you might find in another part of the World, like in South America. Okay, let’s go in.
Upon entering, it was like a hidden gem indeed. I was greeted with a brew bar to my right accompanied with a complimentary cup of Arabic coffee by, I presume the cafe manager and to my left I spotted not one but two Giesen coffee roasters covered in their brand colours of green of course – I hasten to add, Giesen is a fave with serious coffee roasters.
As I walked further into the cafe to take some pictures, I also noted what looked like a sensory lab… decked with a coffee tasting chart – the wheel of fortune for all coffee sensory nerds.
Already looking impressed, I noticed a gentleman walking up to me and I did this thing that my wife always rolls her eyes – yes, having travelled extensively in Africa, I try and spot accents as a way to connect with people and I instantly picked up head barista, Mickey’s, as being from Kenya. After exchanging greetings (Karibu is welcome in Swahili) adding that I had been to Kenya several times and to the famous Coffee Research Institite in Ruiru, just outside Nairobi, Mickey had this look that if I could read minds, could be summed up as “oh, this guy knows and loves coffee” , so he presented me with a few options for tasting their coffee over my two hour stay.
First up, was a Costa Rican coffee for my daily cortado. I must confess, I was highly skeptical as my previous memories of Costa Rican coffee is that they tend to be on the higher acidity side, not bad for filter but as an espresso, I didn’t really want to drink something that might remind me of orange juice and milk – the two just don’t mix, literally.
Looks good doesn’t it? My skepticism disappeared after the first sip, as my tongue was washed with subtle fruit with hints of caramel and berries, but not over bearing. Of course, I then quizzed Mickey about how he had brewed my coffee, to which he explained the process adopted using their Dalla Corte “zero barista” espresso machine. So, here’s a short diversion for the coffee geeks.
In summary, the espresso machine is built with a Digital Flow Regulation (DFR) using an exclusive and patented technology that allows you to digitally control the quantity of water whilst you extract an espresso – this is important because this is where aromas and flavours are developed. By being able to regulate the flow, you can vary acidity, sweetness and body according to the requests of your customers, leading them toward a new concept of tasting. For just one type of coffee variety, more tastings are possible, different from one another. (courtesy Dalla Corte)
So, what does that mean ? In short Mickey was able to manipulate the coffee and reduce the acidity whilst brewing my coffee, WOW! I love learning new stuff about coffee.
Before I left, I had an espresso on the house and an exquisite Colombian coffee, brewed on the Hario V60.
I was also lucky enough to meet with the pleasant owner, Mohamed, who gave me his card and explained the name behind the brand – CO for coffee and TERRA(latin for land), so “coffee land”. He also mentioned that his partner is from Nepal.
I left with two bags of coffee roasted for espresso, one, their Space Blend and the other, can you believe it? Costa Rican, roasted for espresso.
In short, if you are on the way to the airport and want a quick good tasting coffee before you fly, then make this your last stop. Otherwise, it isn’t that far from downtown Dubai – say 10 minutes drive. As of now I’m still enjoying their coffees.
Coterra are located at 18 9th street, Umm Ramool, Dubai – use google maps
So, this is the final part of my series on my fave coffee spots in Dubai and I finish with a bang @typica.uae run by @coffee_limitless (aka Michaela) two times #uaebaristachampion (2018 and just last week 2021) not to mention she got into the semi finals of the recently held @specialtycoffeeassociation #wbc2021 in Milan 👍🏽 Sure, you can be served great #coffee sourced from very special farms across the world 🌍 and I usually opt for a special filter brew but if there’s one drink I’ll recommend, 😌 it’s the champion 🏆 aptly named as the winning drink Michaela served when she won the uae barista trophy in 2018. If you scroll to the second page of this post, one of her barista @hartgomezatienza explains the drink in detail but in short it’s a whirl of flavors in your mouth from pronounced orange to watermelon and a hint of coffee cream, literally a party 💃🏽 in my mouth.
If that’s not enough, as I was about to leave @jason_galinea . told me that they still have some of the beans (Mandela) used by Michaela at the WBC & I was like wow, 😮 I’m away but I pray upon my return Inshallah I’ll taste it before it runs 🏃🏾 out. My only competition are the Dubai based coffee geeks like @sanaveed90 reading this.
Thanks to the team for another wonderful experience. . .
It’s one of those questions purist ponder on. Why? Because taste is king. If anything gets in the way of diluting that taste experience then get rid of it. However I think we should employ a middle ground. If something gets in the way of taste let’s try and understand it and make it better. So here are the steps to great #latteart milk based drinks;
Make great #espresso,
Froth great microfoam (the frothed milk with tiny bubbles you cannot really see)
A good latte artist ( I didn’t say a good barista for obvious reasons).
Easy? Well, a Purist may have another opinion. Does the bitter crema on top of great espresso affect the first taste?
Sometimes you can have a great cappuccino, latte or flat white with bad looking latte art (I confess). A middle ground would be to mix the espresso beforehand or what my previous barista used to do, pour a little bit of milk, stir it with the crema and continue pouring your latte art.
Before signing off, you should know that in marketing people fall in love with what they see first, so sight, smell and taste could influence your taste experience.
From Coffee With Love 