I Was at Caffe Culture 2024

Wow! do you know the last time I attended this event? 2008 – 16 YEARS Ago. That sounds crazy BUT it’s been a while since I’ve been in London during this event.

Okay let’s rewind to 2006, when this event was launched. Back then it was the first and only coffee business event of its kind, where all businesses involved in setting up a coffee shop attended to show case their products from espresso machines, grinders, cups, spoons to tea suppliers, latte art classes and even cakes, plus there were lots of lectures on setting up and running a café. It was also the place that I met not one but TWO WBC champs, James Hoffmann (before he started Square Mile) and Stephen Morrisey  – read more here.  In fact, it was during my attendance at these events that I got the encourage to show my LOVE and set up my first and to date, only café – ESCAPE CAFFE, back in 2010 in Cape Town. So, you can say that this event has a special place in my Coffee heart. 

Kiss the Hippo coffees

Fast forward to 2024 and upon arriving in wet, rainy and cold London on 1 October – international coffee day – I knew that even with just 4 hours sleep on the plane I had to attend. So, off I went to the Business Design Centre in Islington. First up, the venue was a lot smaller than the original venue at Kensington Olympia, so when I walked in, I was a little underwhelmed, thinking where the people at …… Secondly, there were not that many world renowned espresso machine suppliers like before – I saw Rocket and Dalla Corte but I’m guessing this might be a sponsorship thing as before, there were a few brands on display. Thirdly, not many stands had people trying to give you coffee bags or free coffee like before.

Cupping session

However, they still have lectures by top experts and I missed the key ones like the one on “the 5 pound cappuccino” – we already have this in Dubai but for the UK it will be a shock. 

However, all was not lost, as I met some coffee people and had some deep conversations as follows;

  1. Barbara of Goldbox Roastery and Goldbox Dubai, who I had seen recently in Dubai and also here son, Luca, who won the UK brewers championship twice.

2. Kanye, Head Roaster at Kiss the Hippo, whom I had met earlier this year in Dubai. We chatted for a while and he made me two delicious coffees using their Fruitopia blend on the Eversys (a very expensive automatic machine made famous by Blank Street). Wow! the coffee really tasted like peach, yummy!

3. Tim Ridley, who interviewed me for a job in coffee in London way back in 2012 and started the now discontinued Department of Coffee and Social Affairs (the best name for a coffee shop). When he saw me he said “now here comes someone who knows how to taste coffee better than me…. Hmmm!). Tim knows a lot about the coffee business scene and so I was really intrigued to learn a few secrets from him…. Shhh!

4. Last but not least, Maxwell Colonna-Smalls, former UK barista champ, coffee expert extraordinaire and owner of Colonna Smalls. He was selling his latest book on “the business of specialty coffee” at a discount and signed, so I grabbed a coffee of course and got an espresso from his stand too.

Espresso

What else did I do?

I got a flat white from a special dairy farm, Brades, where they produce milk with 4% fat content – now that’s rare and if you don’t believe me, next time you buy full fat milk, look at the fat content. 

I also got some coffee bags from Dark Wood coffee owner/director, Paul Meikle-Janney, who has a long list of accolades, who has been involved in the World and the UK Barista Championships from the very start, as a Head Judge for both the World Latte Art and the World Coffee in Good Spirits Championships (after being a competitor and coming third in the World in 2006). As a board member of World Coffee Events in 2011/2012, he helped to organise the World Barista Championships. (source: darkwoods coffee website).

After about 3 hours, it was time to leave and get something to eat as I was all caffeineD up and had had some great conversations too. 

In summary it was great to be back after 16 years and to see the evolution of the event but I think with so many coffee events like the London Coffee Festival, Caffe Culture has evolved to be a space for coffee B2B but still draws some coffee nerds too. 

Drinking coffee with Champions: Michaela Ruazol-Recera and Mon Alpas

The champs

As promised from my last post, where I mentioned “how often do you walk into a cafe and a champion offers to make you coffee”… well it happened to me twice and here, I was served by Champions – yes that’s the plural of champion – Michaela Ruazol-Recera, UAE Barista Champion and Mon Alpas, UAE Latte Art Champion. Scrolling through Instagram, I couldn’t believe when I saw on Goldbox Roastery (one of my faves) page that both champions would be at their roastery serving coffee. I promptly informed Naveed and off we went.

To be honest I was surprised that upon arriving around 1pm, that there wasn’t a queue – definitely if this was in London, Melbourne or New York, there would have been a long queue BUT I wasn’t complaining – more time to talk to the champions and enjoy my coffee. We even had a front row seat as Michaela explained the special process of her winning coffee, la Esperanza Mandela, stored in barrels for 30 hours – which was served – listen below;

Michaela in action

Fresh from competing at the World Barista Championship and the UAE Barista Championship, which she won again, Michaela seemed excited about trying to innovate the coffee industry and during the week I was there, it was also being served at her cafe, Typica in Jumeirah (yes, I went there a few days later to have it – let’s just say it tasted like vanilla ice cream). BUT we’re not finished yet.

Two creatures

Yes, that looks amazing but have you heard of “distilled milk”? Well, I recall Naveed mentioning it to me but I had never tasted it before – in short, it’s milk that is frozen and then in this case defrosted with 50% of the water removed making it a lot creamier and sweeter. This isn’t an easy feat as I have tried to froth cream before – yes, many years ago during my inexperienced wide eye years and no, it didn’t work. So, all I can say is “hat’s off” (English colloquialism for well done) to Mon Alpas for not only frothing the milk but pouring such wonderful latte art.

Mon in action

So, we had our coffee prep and brewed on the this wonderful Modbar by the UAE Barista champion and had our milk for our cortado prep and poured by the UAE National Latteeart champion – how often do you get to experience or say that ? Online Dubai.

The taste ???

Well, here’s my reaction – need I say more.

Excited me

Okay just a little – sublime in that usually when I’ve had any kind of macerated or anaberoic coffee, it’s been filtered and you can experience this unusual fruity caramel taste but in a milk based espresso coffee, it was Wow! sometimes words are not needed – just enjoy the experience.

And I’m not finished – I so enjoyed the experience that I asked for the cappuccino version – yes, it had more milk but also more coffee….. Yummy!

Pegasus

Needless to say It was great meeting Barbara Croce, owner of Gold Box too as she was in Dubai for a few days, so I got to talk coffee geek stuff too.

Feeling jealous ? Don’t be, because this coffee will be made available at Typica if not now, then very soon as Michaela can’t wait to INSPIRE others with her new creation.