So, this is part two to my earlier post, where I wanted to expand more on Vienna’s latest in city coffee roaster, Jonas Reindl Cafe and Roastery, recently opened on Westbahnstrasse 13, in the 7th district. As I mentioned this is an unusual feat as the City of Vienna have very strict rules about roasting coffee in the city, especially near residences. In any case, as they say “never say impossible, but rather say, I’m possible”.
A bit about the roaster himself – Philip – who I had known for a while on the many occasions that I had visited their first shop, Jonas Reindl Cafe, located at Wahringerstrasse 2-4, opposite the Votivkirche. I asked him about their journey towards becoming a roastery, something they had hinted at for about a year on their instagram feed. I have been saying for a while, based on my experience of my one and only cafe that the real winners in the coffee supply chain are the coffee roasters – why? because if you have ambitions to open more than 2 cafes, then the coffee roaster is very happy – sorry, this isn’t a dig at coffee roasters, who I really appreciate and respect a lot in the coffee game (they are the ones that make the cherry taste great if brewed properly) but when you look at the figures, then if you can and want to really extend your survival then you have to enter the supply chain earlier. If you can guess, my next coffee dream is to get into he coffee supply chain and roast one of these days God willing. I just need to invest in my dream, so anyone reading that has any ideas we can work on together, contact me please.
In any case, Philip mentioned that he has attended some coffee roasting classes but the crux for me, was that he also spent time with the guys at Prufrock Coffee (read about them here) still for me one of the best cafes in the World. Ironically, Prufrock are not coffee roasters (they get their coffee from one of my fave roasters, Square Mile Coffee) but they defiantly know what to look for in coffee. In short, I was impressed with Philip’s attention to detail.
On equipment, as you can see, they have the classic 12kg Probat Coffee Roaster, with all the digital gadgets and you can even witness them roasting on site if you are lucky too.
Now, the coffees. I really loved the packaging, which has the new age coffee bag housed in this lovely box, explaining on the side the origin of the coffee, etc – see below.
I already mentioned about my cafe experience in my previous post but what did it taste like at home… good.
However, the one thing that was really distinctive was the SMELL. When I opened the bags of their coffee, I was hot with this sumptuous aroma – it instantly took me back to the late noughties (2000-2009), when I started falling in love with coffee. So, that was the first tick for me.
On the taste I wasn’t let down as it lived up to my expectations – good coffee roasted well with attention should taste well if brewed properly. I bought espresso and filter coffees, which I enjoyed very much.
On the espresso, they were full bodied from Central America, and tasted milk chocolate with underlying notes of dark dried fruits.
The filters, from Africa (Kenya and Ethiopia) were very fruity with a good mouth feel with medium and not over powering acidity. I always like Kenyan coffees in the filter but must confess when I get a natural Ethiopian it is exciting because different cups and different brewing styles (Hario V60 or aeropress) can give different taste profiles.
I also started experimenting with different grinding styles – moving slight more coarser for the V60, which gave a much more fruity feel.
The good thing about their coffees is that you don’t have to live in Vienna to sample them, as they now have an online shop and offer wholesale, so check them out here http://www.jonasreindl.at