Drinking Coffee in Dubai: The Sum of Us and more….

 

The Sum of Us

I could easily have done one post on this cafe, which comes from the team behind Tom&Serg (click here for my post on them) because the space and what’s on offer here is quite extensive. Located at the top end of the famous Shaykh Zayed Road (the road lined with all the skyscrapers, The Emirates Towers, et all and famous 5 star hotels), The Sum of Us is just behind the new Sheraton Hotel and easily located at Burj al Salma Centre, 6th Street, Trade Centre. During the cooler months, it would be ideal to sit outside, but we visited a few weeks back, when it was 40C outside and sanely sat inside. It was a bit quiet when we visited as it had just opened a few weeks back but that gave my kids and I the leisure to stroll around and take lots of pics and for me to specifically chat with the staff and head barista, Fiona, from Ukraine, but more recently of Nude Coffee in Soho, London.


First up what’s different ? The Roastery – I strongly believe that in developing markets, the tide rests with the supplier and in this case, the roaster. In developed markets, it’s fine for a busy cafe, pumping out 600 to 1,000 cups of coffee a day to order from a reputable roaster, because the investment financially and time wise is huge. However, when you’re in an economy like the Middle East or Africa, then roasting and selling your own opens up “multiple revenue streams” – the buzz word for spreading your opportunities with just one capital investment. Ok!, enough of my economic baffle, but I speak from experience with escape caffe and just my observation of the huge margins when you roast greens into drinkable coffee. So, in summary, as hinted to Tom and Serg, roasting your own is great. However, not to steal their thunder (a British term), Raw Coffee Roasters, (read my post on them here) the current premium roaster in Dubai, suppliers of Tom and Serg, are also helping the Sum of Us with setting up their roastery. In fact I spotted their van outside the cafe when we were there. It’s very magnanimous of Raw to help what would potentially be a competitor, well done to Kim and her team.

Sharing the space downstairs with the roastery, is their in-house bakery, displaying recently baked goods and famous for their sourdough bread. In addition, there’s a coffee bar with a La Marzocco Strada and some seating and a take away booth.


 Upstairs, there’s a lot more seating with an airy feel and some subtle decor and fine touches, open plan kitchen, complete with another brew bar and La Marzocco Linea, naturally.


 On offer is coffee, of course, together with small but filling, no frills food, celebrating the eclectic culture of Dubai, which means carefully chosen street food from around the World. For the not so adventurous, there are burgers, and for the hardcore brekkie fans, like me, there’s breakfast served well into the afternoon. I must admit I was tempted to order of the breakfast menu but decided to try the Chicken Katsu Bowl instead, as I’ve never heard of it.


On coffee, first off was the flat white


and after my meal, I asked Fiona to make me an Ethiopian using a Hario V60.


Coffee fix done, I was glad to visit the Sum of Us and look forward to reading more about it in the future and of course visiting it again God willing. Before I leave, I should add that another major difference between tom andsErg and the Sum of Us, is that the latter are also offering dinner. For me that means one thing as a coffee geek; finally a place to get great coffee in the night when in Dubai, yay! Read more about their focus on http://thesumofusdubai.com

 

Kaffeine Projekt @DubaiMall

So, you’re in the largest shopping mall under one roof in the World and after walking around for hours googling (nothing to do with the internet but the original English word for looking at something) at the World’s top retail brands from Louis Vuitton, Rolex, to Zara, Topshop, Hamleys et al, you need coffee right ? Well, I did mine in reverse, as we traversed the valet parking with Bentleys, Ferraris and more into the main entrance of Dubai Mall, I was already looking for coffee and stumbled at Kaffeine Projekt. After quizzing the barista, Ren, about how long he pulls an espresso shot and I asked him where he was trained, I decided to try their coffee and went for a cappuccino, which I often do, when I want to try both their espresso and milk frothing/pouring skills.


So impressed was I with him, that the next time we visited Dubai Mall before the end of the holiday, I stopped there again and posted pics onto my instagram (fromcoffeewithlove). I’m not sure why they spell project the German way, but there. So, when you visit Dubai Mall, check them out at the main entrance, where al, the posh shops are and right behind the information desk.

 

Plato’s Cafe @Atlantisthepalm

Ok! I confess, we stayed at a real icon hotel in Dubai, Atlantis the Palm on the Palm Jumeirah. My daily coffee fix consisted of coffee using my aeropress, brought from Balthasar Cafe in Vienna but on one occasion I was really craving espresso based coffee. I decided to take the plunge and visit Plato’s Cafe in the West Wing. After quizzing the barista about how long she pulled an espresso shot, we decided to not agree on her 30 second shot. Next was the milk frothing and pouring interrogation – gee! I’m really a coffee snob – my wife and daughter quickly ran to sit down, rather than be associated with this coffee fanatic.So, I asked her if she could pour a tulip and she said yes and then I took the plunge.

Using illy coffee, like all the restaurants at the Atlantis, the coffee was fine but it satisfied my fix with a carefully poured cappuccino using posh villery and boch crockery – very posh indeed. Ok, so if you do visit or stay at the Atlantis, try the coffee at Platos Cafe in the West Wing.

So, that’s my take on cafes in Dubai, but I have heard that Speciality Batch will be opening a cafe very soon in Dubai, so search out for them if you live in Dubai.


Getting a Good Cup of Coffee in Dubai: RAW Coffee Company

20130913-225254.jpg

When you think of Dubai, you may think of Toobuy and many moons ago, when I thought about opening up a speciality coffee shop somewhere in the World, I thought about Dubai. Well, why not – they had big shopping malls, flashy cars, the best paid expatriates with tons of perks, a growing coffee lifestyle market, the highest amount of 5 starts hotels with the highest occupancy rates in the World at that time and even now the tallest building in the World, BUT they didn’t have good coffee.

20130913-225032.jpg

Sure, all the major coffee chains from the UK and the US are there but still, not good coffee. So, I thought, let’s break the bean and start something special. In any case, as you know, I chose Cape Town to pursue my dream (I sold Escape Caffe in February this year) but I’m glad to report that someone else beat me to it a few years back, RAW Coffee – at this moment, the only speciality coffee operator in Dubai, focusing on sourcing fair trade and organic coffees and roasted locally in Dubai – located at Warehouse 10, Al Manara, al Quoz – in an industrial complex of the very busy Shaykh Zayed Road.

I like what they’ve done with the place to make it feel more authentic – first of all it’s in a converted warehouse – as you enter on the left, there’s the La Marzocco Strada machine to make espresso based coffee and other gadgets as well as a brew bar with an Uber boiler to help make pour-over coffee.

20130913-225155.jpg

 

On the right they have a “green” living wall and some chairs. Walking through to the back, on the left hand side of the warehouse/shop, there’s a glass enclave featuring not one, but three coffee roasters – so they import and roast all their coffees (When the proprietor, Kim started, she only had one Probat, now she’s expanded to another two, a giant 18kg Coffee Tool roaster and a smaller Dietrich sample roaster).

20130913-225325.jpg

I think the main reason for this is that they also supply some restaurants – a list of their customers is on their website. Dotted around on the ground floor to add more authenticity are heaps of green coffee sacks. Right at the back of the shop, there are some stairs to a small sitting and workshop area at the top, overlooking the rest of the shop. You can sit and drink coffee from a very authentic solid wood table or relax on some bean bags. In any case, if there’s more than 4 of you, I would recommended sitting upstairs and chilling out.

Now, to the coffee. Upon entry, I ordered a flat white as I usually do to test out their milk frothing and latte art skills. I noticed that another customer was very impressed with the latte art as he kept looking at it and I silently thought “Erm! I know this is new to you, but eventually you’re going to have to drink it”.

20130913-225222.jpg

Lots more people, mainly expatriates, shuffled in briefly to buy bags of coffee. For my second test – I usually order a pour over to test the roasters skill with the bean and have to confess, I thought the coffee a little too darkly roasted for me – it was good with milk but as a pour over, pure black, slightly bitter with no delicate notes picked up. I quizzed the barista present as to how he prepared my coffee and in conclusion the water was too hot (over 92C) and the dimensions (20g with 200ml water) way too high. He apologises profusely and my cousin, accompanying me for his first speciality latte (he is used to chain style coffee) bought two 500g bags of coffee for me to take back to Vienna, so that appeased the barista somewhat.

I would have loved to have met Kim but it was Friday afternoon and I guess her time off.

In any case, to the best of my knowledge, if you want a speciality coffee experience in glitzy and flashy glass skyscrapers Dubai, I recommend you escape into RAW coffee.

Visit them online at www.rawcoffeecompany.com to order coffee and get directions to where they are. They’re open 7 days a week; offer barista courses and sell all types of equipment for the very keen home barista.