I was at the World of Coffee Dubai 2023

Coffee geeks

I can’t think of a wonderful way to start 2023 than attending a full-blown coffee event in my city, Dubai. This was the second edition of the World of Coffee (WOC) event in Dubai but there was no comparison to the 2022 edition, as the 2023 was on a much bigger scale.. perhaps about 6-7 times the size. Kudos to Khalid Mulla (president of SCA UAE) and the top brass of the Specialty Coffee Association (SCA), whose president Yannis Apostolopoulos, attended too.

However, it wasn’t just about the size of the venue but the buzz too, created by coffee geeks, like moi who crave learning, talking and speaking about coffee but to be usurped in an environment where you got to witness coffee professionals who work hard to ensure you enjoy your daily brew wherever you are in the World, share their passion and love for the bean. So, what else?

We had the latest tech on display from the espresso machine kings like La Marzocco, Victoria Arduino, Synesso, Slayer, Rocket and more –

Synesso ES1

We had other equipment highlighting the latest tech to roast, sort, filter brew and store coffee – we had coffee from coffee roasters not just from the GCC region but from India (Subko, Blue Tokai), Australia (Stitch Coffee) and Denmark (April) too.

April Coffee from Denmark
Blue Tokai from India

We had the inventor of Cafec showing us how to brew coffee on his invention differently from what I had seen previously.

There were also talks on all aspects of coffee and I got to meet famous coffee podcaster, Lee Safar too. Dubai powerhouse, DMCC had a large booth showcasing their service offerings from a business perspective and their head, Saeed gave Naveed and I lovely gifts.

What else?

We had award winning coffee growers, coffee art, young baristi serving coffee from Panama, other coffee growing regions showcasing their coffee, UK and European coffee specialist – a special evening hosted by Garfield of Mokha 1450, where I met former WBC champ, Stephen Morrissey – I wrote about him here in 2008…

The list goes on and I met too many people that I won’t list so as not to offend anyone, BUT it was all about coffee, coffee, coffee – the title of my Instagram post that went viral. However, a major first was the UAE National Barista Championship, which was won by Mariam Erin, now of Cosmic Garden Coffee. I wrote about about her here when she was the UAE coffee brewers champ.

Organised across three days, I went twice with fellow coffee nerd, Naveed (blogger) and met other coffee geeks too – pic at the top.

Leaving my palate free for both days I ensured that I often started with an espresso-based milk drink – after all there were tons of people offering to make you free coffee using the Victoria Arduino Eagle One (I guess they sponsored the event). On my first day, I have to confess I lost count on how many coffees I tried – having been coffee fatigued on day One, I promised not to be drowned in coffee again on day Two but although I know I was a bit more reserved, I still lost count.

Cortado by Typica

WOC was held in the venue of all Dubai venues, the World Trade Centre, which was apt for one of the first major events of the year. You could easily get lost and in fact there were few people I had wanted to meet and some booths that I wanted to visit that I found out were there after the event, but such is life.

Nevertheless, it was good to hang out with Naveed, talk coffee and then veer off to learn more about coffee from other specialists. It got me thinking about how far the coffee industry has gotten in the last 10-15 years since I fell in love with it. Back then, the focus was on the God Shot of expresso brilliance – talk about filter coffee let alone single origin was completely alien as filter methods like the aeropress or Hario V60 were not either invented or ignored – it was all about espresso and batch brew machines.

Espresso number ?

Now in 2023, even I was completely blown away by the type of coffee equipment not just for commercial outfits but for the home too. There are now so many options that I must confess, would be very overwhelming for a newbie or even someone that wants to start. Perhaps next year they could hold on the first day, a guide to brewing coffee at home, where the manufacturers display some of the items to break you in gently into brewing coffee based of course on your budget.

Roest small batch roaster

Other topics worth venturing in may be to do with sustainability – where climate change will affect how coffee is grown and eventually coffee farmers and all those that depend on it, for their livelihoods. I’m really passionate about this and plan to get involved somehow, so anyone reading this that has ideas, please send me a message.

As I sign off, I was touched by how some visitors to Dubai and the GCC in general were amazed by the quality of coffee on offer in the region. Again, I recall coming to Dubai many times before I moved here in 2020 and it wasn’t until Raw Coffee started about 10 years back did specialty coffee start its momentum – to see it get adopted so quickly and to see how people have become passionate about it, obviously brings a smile to my face and a warm comfort for my palate as I’ve always wanted to live a in a coffee focused city. 

So, don’t wait until WOC 2024, visit Dubai not just for the sun, beaches, shopping and amazing buildings, but for the coffee too.

Ciao!

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Have you ever been to a Coffee Roastery in a Mall?

Well, the answer for me is YES… and perhaps I should add, only in Dubai.

Just last week, I was meeting a friend at the Galleria Mall in al Barsha, Dubai (the neighbourhood behind the Mall of the Emirates – the one with the ski slope) and upon entering I saw a coffee shop, La Gente.

La Gente Dubai

Always the sceptical coffee snob, I decided to pop my head in, where I saw a Synesso machine to my right, lots of roasted coffee in retail bags, coupled with their black and grey marble interior. On the left they have seating on high tables but they also have seats outside the coffee shop. I then walked further in and spotted this….

Probat 12kg

A Probat (think, Mercedes of coffee roasters and yes, it’s made in Germany). Impressed I promptly asked “do you actually roast coffee in this machine in this mall?” and they replied “yes sir”. So, I thought “I can’t really come in here, quiz them and not order coffee”. So as soon as my friend joined me, we went for it together with some cakes… blueberry, ummm!.

First up, they have a variety of coffee on order. For espresso, they had a Brazil, which my friend took and then I asked them for their house blend… Brazil, Ethiopia and Costa Rica… aha! now this might not seem exciting to you BUT for me it was, why ?

Lets rewind to 2008-2009 – this was the era of espresso blends – the time before single origin was even thought off for espresso.

so, fast forward to 2022 and the main reasons why I was excited by this blend is because this exact combination was indeed the flavour of the years back then, because you used

Brazil for body, crema and chocolate and nut

Costa Rica for acidity

Ethiopia for fruitiness

so, now guess what I ordered …

A cortado using their house blend of course, with some kind of seahorse on the latte art design.

Yes, it was flavourful as I got to sample a mirage of fruit, medium acidity and hints of almond and dark chocolate.

If I’m ever at that end of Dubai again, I’ll try their filter blend options, for which they were offering three options.. see below

La Gente brew bar

Apparently they have three branches, Galleria Mall, where I went, Eden House and Motorworks.

Dubai Coffee Scene 2018: The Roasters

So, Dubai has lots of coffee shops now, but who is supplying them with their main commodity – roasted coffee beans ? If you are an ardent follower of my blog, then you’ll know that as far back as 2008, I found out that Kim, was moving to Dubai to start a coffee roasting business, Raw Coffee. Back then I found this very interesting but also very brave, because Dubai was awash with coffee chains, stuck in the first wave of coffee – just drinking from the World leaders in coffee branding (Starbucks, Costa, etc) and Kim wanted to start roasting for speciality coffee – back when there wasn’t even a single coffee shop in the whole of Dubai, let alone the UAE that cared what coffee should taste like.

Fast forward to 2013 and Kim already some clients – Tom&Serg and some restaurants – things were moving but still Dubai only had one speciality coffee roaster. It wouldn’t be until about 2015, when the guys behind Tom&Serg decided to launch their own coffee roasting business – now called Encounter Coffee. Sure there were some others roasters popping up like Coffee Planet and eventually Ortis, whose coffee you can buy at Dubai Duty Free and drink at a few cafes, like Dean&Deluca but specialty roasting, focussing on direct trade, sourcing the best coffee and investing in roasting profiles and aiming to compete at the World stage, not much, until now.

So, now they have %Arabica Coffee Roasters, Seven Fortunes, Stomping Grounds, Gold Box and Specialty Batch, whose coffees can be found across many of the new coffee shops. From the personal conversations I’ve had with them, they seem to have been started by Emirati businessmen who loved coffee and wanted to replicate something in their own lands, hiring professionals from abroad to train their own staff, which seem quite competent now. They tend to roast in the al Quoz industrial district, which I’m sure if you visit, near Mall fo emirates, will smell like coffee land. On my last trip I discovered Grandmother (unusual name), Grind and Emirati Coffee, but I’m sure there’s more that I’ve missed. Here’s a snapshot of them

%Arabica

Obviously just roast for themselves as they are a branded coffee shop. They have a wide range of coffee from “normal” to 90+. Their house blends tend to be darkly roasted with a chocolate bias and their much wider range of filter coffees are too numerous in taste profiles to mention. You can buy coffee from their shops, ranging from about US$13 for about 200g to US$150 for their top coffee (usually Panama geisha) – yes, you read that right; US$150 for 200g. This is Dubai and the fact that a coffee shop offers coffee to buy over the counter at that price must mean that they have customers willing to pay that. I have never seen any coffee shop in London selling at that price range but I guess if you wanted something like that it can be arranged. In any case, I presume that %Arabica don’t spare any effort in trying to purchase the best green beans to roast. To finish, you can buy these special coffees to drink at their shop – see my last post and from what I tasted they are quite good at roasting.

Seven Fortunes

I first tried this coffee at Culinary Boutique (see my post in 2016) and was so impressed with their fruity bias, that I bought a bag of their coffee to take how with me. They seemed to have grown in stature and popularity and now have outlets that serve their coffee. Visit their website to buy coffee, get brewing guides, pay for training sessions and more. You can visit them to learn how to set up a coffee shop, including equipment advice – they deal with La Marzocco.

Specialty Batch

Growing in popularity especially as they distribute Synesso espresso machines, which from my last visit was very prominent as well as Slayer espresso machines. On the coffee front, they seem to also have a wide range of outlets serving their coffees (depresso from my last post). You can also buy coffee from their website.

Emirati Coffee – the Return of Omni Roast

Last but not least and I have to say, wow! why, because, although they are new on the scene, they seem to have propelled themselves. They roast at Al Quoz too and you can buy coffee from their pop-up shop at Dar Wasl Mall – see my last post or by visiting them at their roastery – Al Quoz Industrial 3, Dubai. As I mentioned in my last post I bought a bag of their coffee, Ethiopian Edido, Yirgacheffe, which they assured me was roasted using the Omni method, which from Perfectly daily grind blog means;

Omni roasting embraces the idea that any coffee can be brewed using any method. So long as the coffee was roasted well, it’ll play well across a variety of brew methods – be it press, filter, espresso, or even cold brew.

That doesn’t mean that every coffee will taste the same in every brew method, of course, or even that every coffee will suit every brew method. A French press will highlight a coffee’s body and perhaps its dark fruit notes. An espresso will highlight acidity and, if they are present, citrus notes.

In short if a coffee is roasted this way you can brew it in many ways, espresso and filter style. I must confess whenever a roaster tell me this, I am usually sceptical – why ? Because whenever I get home and try the beans, whilst they may pass the filter brewing style (aero press, Hario V60), they always fail the espresso brewing method, until NOW.

I’ve only had one beautiful omni roast experience and that was by Square Mile, their Brazilian arabica coffee CAPAO CHAPADA DIAMANTINA or Capao (so good it has to be in CAPs) – read here.

Emirati’s Edido is definitely a close second behind Capao and that for me is a fantastic rating, because with this coffee I really enjoyed brewing it – such a shame I didn’t buy a 500g bag. Everyday, I didn’t know which brewing method to use to get the best taste profile out. With espresso, caramel and almonds with a hint of red berries and with aero press, more red berries and with Hario V60, more dried grapes and floral.

But as they say, all good things must come to an end, at least with culinary delights.

In summary, I think no real place can call themselves a coffee capital without some serious attention to locally based coffee roasteries and hats off (well done) to the Dubai and Emirati based coffee connoisseurs for tasing their game to roasting specialty coffee style. I look forward to checking out gold Box and any other newbies in the Dubai coffee roasting scene.

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