I was at the World of Coffee Dubai 2023

Coffee geeks

I can’t think of a wonderful way to start 2023 than attending a full-blown coffee event in my city, Dubai. This was the second edition of the World of Coffee (WOC) event in Dubai but there was no comparison to the 2022 edition, as the 2023 was on a much bigger scale.. perhaps about 6-7 times the size. Kudos to Khalid Mulla (president of SCA UAE) and the top brass of the Specialty Coffee Association (SCA), whose president Yannis Apostolopoulos, attended too.

However, it wasn’t just about the size of the venue but the buzz too, created by coffee geeks, like moi who crave learning, talking and speaking about coffee but to be usurped in an environment where you got to witness coffee professionals who work hard to ensure you enjoy your daily brew wherever you are in the World, share their passion and love for the bean. So, what else?

We had the latest tech on display from the espresso machine kings like La Marzocco, Victoria Arduino, Synesso, Slayer, Rocket and more –

Synesso ES1

We had other equipment highlighting the latest tech to roast, sort, filter brew and store coffee – we had coffee from coffee roasters not just from the GCC region but from India (Subko, Blue Tokai), Australia (Stitch Coffee) and Denmark (April) too.

April Coffee from Denmark
Blue Tokai from India

We had the inventor of Cafec showing us how to brew coffee on his invention differently from what I had seen previously.

There were also talks on all aspects of coffee and I got to meet famous coffee podcaster, Lee Safar too. Dubai powerhouse, DMCC had a large booth showcasing their service offerings from a business perspective and their head, Saeed gave Naveed and I lovely gifts.

What else?

We had award winning coffee growers, coffee art, young baristi serving coffee from Panama, other coffee growing regions showcasing their coffee, UK and European coffee specialist – a special evening hosted by Garfield of Mokha 1450, where I met former WBC champ, Stephen Morrissey – I wrote about him here in 2008…

The list goes on and I met too many people that I won’t list so as not to offend anyone, BUT it was all about coffee, coffee, coffee – the title of my Instagram post that went viral. However, a major first was the UAE National Barista Championship, which was won by Mariam Erin, now of Cosmic Garden Coffee. I wrote about about her here when she was the UAE coffee brewers champ.

Organised across three days, I went twice with fellow coffee nerd, Naveed (blogger) and met other coffee geeks too – pic at the top.

Leaving my palate free for both days I ensured that I often started with an espresso-based milk drink – after all there were tons of people offering to make you free coffee using the Victoria Arduino Eagle One (I guess they sponsored the event). On my first day, I have to confess I lost count on how many coffees I tried – having been coffee fatigued on day One, I promised not to be drowned in coffee again on day Two but although I know I was a bit more reserved, I still lost count.

Cortado by Typica

WOC was held in the venue of all Dubai venues, the World Trade Centre, which was apt for one of the first major events of the year. You could easily get lost and in fact there were few people I had wanted to meet and some booths that I wanted to visit that I found out were there after the event, but such is life.

Nevertheless, it was good to hang out with Naveed, talk coffee and then veer off to learn more about coffee from other specialists. It got me thinking about how far the coffee industry has gotten in the last 10-15 years since I fell in love with it. Back then, the focus was on the God Shot of expresso brilliance – talk about filter coffee let alone single origin was completely alien as filter methods like the aeropress or Hario V60 were not either invented or ignored – it was all about espresso and batch brew machines.

Espresso number ?

Now in 2023, even I was completely blown away by the type of coffee equipment not just for commercial outfits but for the home too. There are now so many options that I must confess, would be very overwhelming for a newbie or even someone that wants to start. Perhaps next year they could hold on the first day, a guide to brewing coffee at home, where the manufacturers display some of the items to break you in gently into brewing coffee based of course on your budget.

Roest small batch roaster

Other topics worth venturing in may be to do with sustainability – where climate change will affect how coffee is grown and eventually coffee farmers and all those that depend on it, for their livelihoods. I’m really passionate about this and plan to get involved somehow, so anyone reading this that has ideas, please send me a message.

As I sign off, I was touched by how some visitors to Dubai and the GCC in general were amazed by the quality of coffee on offer in the region. Again, I recall coming to Dubai many times before I moved here in 2020 and it wasn’t until Raw Coffee started about 10 years back did specialty coffee start its momentum – to see it get adopted so quickly and to see how people have become passionate about it, obviously brings a smile to my face and a warm comfort for my palate as I’ve always wanted to live a in a coffee focused city. 

So, don’t wait until WOC 2024, visit Dubai not just for the sun, beaches, shopping and amazing buildings, but for the coffee too.

Ciao!

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I went to the Dubai Coffee Museum

Hey what’s this

One thing I love about Dubai is that it never fails to deliver on experiences. Now, I’m very aware that there’s a lot of media, some good and some suspect about Dubai but a city dating centuries with over 4.5m residents is a lot more diverse than the glitz and glam of what the media wants to portray.

So, off we went to the Al Fahidi district in old Dubai and yes, there is such a thing – it’s the place where it all started -where old building were built to capture cool air, where abrar (water taxis) transported people across the creek to trade in spices, cloths, carpets, gold, pearls and more – and where the old shops/merchants that built Dubai and foreign embassies are housed too.

In fact, I’d heard about the Coffee Museum for years but never ventured there and I must confess stumbled across it when my family and I were discovering the old city a few weeks back – we initially found it on a Friday but it was closed – so never visit on a Friday. That day, we went to another famous old city hub, the Arabian Tea House, just a minute away – another must go for traditional Emirate/Lebanese food and of course tea and Emirati style coffee (qahwa in Arabic).

Still craving that experience and when asked what should we do today… I replied, “let’s got to the coffee museum, which is also close to some shops for you babe (my wife)”. So, off we went last Sunday but we got there a bit late, just after 4pm – they close at 5pm.

Opening in 2014, the owner and purveyor of the Coffee Museum, Khalid al Mulla, had been collecting coffee related trinkets for years and decided to open up what is now the largest coffee museum in the Middle East – there are only 16 in the World. We paid an entry fee of AED10 (just over $3), which included complimentary qahwa (arabic coffee) with dates and another cup of coffee made the Ethiopian way using the Jebba. The museum is housed in a traditional Emirati home with low ceilings and narrow walkways, so mind your head as you enter.

Coffees

Split into many rooms across two floors, housing international antiques (mostly from Germany ), coffee origins room, middle east antiques, a literature room, a majlis (traditional Emirati room for drinking coffee and talking), as well as a kids corner and media room, you will have time to satisfy your curiosity. In short, the rooms host anything from old coffee grinding machines, dating centuries to the first ever roasting devices as well as beans and posters too. Luckily for us, we met Kay, whom I had met at an event promoting the UAE Aeropress championship, gave us a personal tour.

Kay showing us a coffee antique

For speciality coffee, head upstairs to their mini shop, which houses a Victoria Arduino Black Eagle espresso machine and of course filter brewing options. I couldn’t help myself and went for two options, a cortado

and a filter coffee using THREE Coffee (Dubai based roaster) Colombian filter beans prepared by Kay.

As we were walking down we saw this…

The Victoria Arduino Venus – yes it looks very plush but the great thing about this machine is that although it looks very antique from the outside, inside is a modern take on espresso machinery. This was their espresso machine before they recently introduced the Black Eagle.

As a tribute to all the coffee growing countries in the World they have these flags but they now have to add more (Nigeria grows coffee too).

All in all, a wonderful experience, which I highly recommend when you visit Dubai. Sure, you’ll want to visit the tallest building in the World , Burj Khalifa and the largest shopping mall, Dubai Mall but take time out to visit the old district, which houses traditional souks (that’s why my wife likes coming here… LOL), the Seef district with quaint hotels/restaurants and a murder mystery hunt, the museum of illusions, the Arabian Tea House, old

Mosque in Al Fahidi

style mosques and of course the coffee museum. After all, after all that walking and eating you’d want to finish off with some good coffee right?

For more info see here

I was at NightJar Coffee, Dubai

Lucky me…. really. I was in Dubai in mid-March, just before the lock down, flight bans, quarantine and more and just got back to Vienna on the last couple of flights until July 2020.

Back to lucky me…. I was actually in Dubai to investigate the possibility of moving there to set up a business/life coaching consultancy, which would also involve… you guessed it… working as a coffeepreneur. In any case, I was talking to Yashood, head barista of %Arabica on the Dubai cafe culture, specifically on the explosive coffee roasting trend and he recommended that I check out a newish joint, Night Jar – located in the trendy arty district, called Alserkal Avenue. I must admit that during our family vacation in July 2019, we visited Alserkal Avenue to check out a chocolate cafe/factory and I walked by Night Jar, but it looked closed, so I never ventured in.

LUCKY ME… because even with just one week in Dubai during these tough times, I was still able to discover and experience great coffee in Dubai.

Night Jar is located at Unit G62 Alserkal Avenue Al Quoz Industrial 1, close to the main entrance and you could easily miss it,  as the exterior is darkish with glass doors and their logo on top. As you walk in, there are rows of coffees on the right hand side for you to buy,

If you look slightly to your left, you’ll see a tiny hallway feature that looks closed to all but staff (I found out later that this passage leads to the roasting area, equipped with a Geisen coffee roaster). As you look further to your left, you’ll see the brew bar and delicious looking cakes on display. They have a BlackEagle espresso machine –

Being inquisitive, I asked about their roaster and was introduced to Chad from Cape Town, who previously worked for Truth Coffee for 5 years (an insight – when I moved to Cape Town in 2009 my initial plan was to launch Truth Coffee with David Donde but I felt that my heart was somewhere else – a lesson for anyone chasing their goals, which I also write about daily on Instagram as honestmanagement) – Nevertheless, what a coincidence, that I walk into a cafe in Dubai and the roaster used to work for a place I almost started out at. In any case during our brief chat, I could tell that Chad is a no nonsense kind of coffee guy – focused on sourcing and roasting the best with an innovative edge. He recommended that I try an espresso of their Colombian coffee, which was about to finish

I must confess it was one of the best espresso I’ve had in a cafe for a while – well balanced between acidity and fruity undertones and smooth to drink.

I couldn’t agree more.😋

However, I definitely needed to buy their coffees – Chad suggested their Rwandan coffee for espresso and the Kenyan for filter, which he very kindly refused for me to pay.

I was also tempted to buy a slice of cake, but we had just had one at Tom&Serg around the corner – my daughter was slightly upset as she said “daddy, we could have had these nice cakes here…” next time God willing.

More about NightJar – they source micro and nano lots, so their specialty coffee offering is really special as you might taste something incredible one day that may not be available the next – so buy the bag whilst you can. Their interior is L shaped, cosy and intimate – they also offer food and their menu looks great, I mean stuff like pulled ox benedict, Nigeria love rice, NZ meatballs, veggie specials and more – yum! so next time, I plan to make a meal of it (coffee, lunch and dessert) God willing. They offer nitro coffee, which is a sort of cold brew coffee charged with nitrogen to give it a rich, creamy head, similar to nitro draft beer like Guinness – in fact at Nightjar, the brew heads for nitro coffee look like how beer is dispensed but being Dubai, there’s no beer here.

Before I sign off, I have mention that I really love their fun theme on their packaging.

Very innovative.

I plan to meet their owner, who hails from New Zealand and who coincidentally again, is known by one of my contacts in Dubai.

When the quarantine is out, I strongly advise any serious coffee nerd to visit Nightjar in Dubai – until then they are selling their coffees online – lucky Dubanites (is that a word?) visit them here right now to order https://nightjar.coffee

 

Is this My Favourite Coffee Shop in the World? Prufrock Coffee, London

I often get asked, “So, Lameen what is your favourite coffee shop in the World?”. It’s a bit of a tricky question, because the modern age consumer doesn’t get easily satisfied with just the product – they want an experience. Sure, I’ve had great coffee in cafes, where I wished they had been a bit friendlier and the opposite holds sway too – good customer service but mediocre coffee. I often try and process that very quickly but I see that the questioner starts to get impatient – expecting me as a coffee lover to just pop out the answer. Furthermore, they get even more impatient when I start saying for espresso, it was…. and for filter, it has to be….. and I just really loved the concept and the staff at…… So, not to burden them with my complicated musings, I will default to Prufrock Coffee in London. And, you guessed it, “but why?”. Then I think to myself, if I have to start explaining the experience, that it was started by a former WBC Champion, that companies approach them to test new technology, that they started using reverse osmosis water, that they have a great barista academy, that they gave me a free barista tasting session, that I learnt a lot from chatting with them for hours, etc. Then they tune off.

So, I thought to myself, actually, when was the last time I visited Prufrock coffee and I realised shamefully that I hadn’t been back to Prufrock Coffee for about 6 years. After all, my post on my first visit in 2011 (read here) was so popular that the tweet advertising it, was retweeted by Square Mile Coffee Roasters and got me my most hits back then in one day – over 300. In addition, one of my pictures, when I used to use a Nikon Camera for all my coffee and food photos – was liked by Prufrock so much, they gave me a free tasting class – read here. So, I was well overdue a visit.

Located on 23-25 Leather Lane, Prufrock is on a busy week day market street. It is unusually big for a classic London specialty coffee shop and on their website, they even highlight that. I won’t go into the aesthetics, as you can read that in my original posts from 2011, however somethings have changed – more retail space to sell coffee, t-shirts and more and a stronger focus on food, without compromising on coffee of course. Prufrock are still very closely associated with Square Mile, so you can buy their coffees here too.

As you can see from above, they are very much still into the provision of both barista and specialised “coffee ” related training. Their website offers more options and if you recall from one of my earlier posts in 2019, I mentioned that they new coffee roasters in Vienna, Jonas Reindl, were trained by Prufrock. So a Coffee Lover’s Dream – Prufrock it still is. and I know that if I want to take my aspiring coffee career to the next level, it will start from Prufrock. In fact, even though I know it was lunchtime, it was quite busy and I just about got a space to sit. I noticed also, that a few tourist were visiting, buying souvenirs.

Now to the the coffee and my visit.

Visiting at lunchtime was probably not the best idea, but I needed great coffee as early as possible in the day. As you can guess, their fame has blossomed and not only was the cafe busy with what looked like regulars, but a few touristy looking customers were also paying homage. In fact I was lucky to get a sit, which was pleasantly opposite the brew bar, decked with the Victoria Arduino VA388 Black Eagle and accompanying Victoria Arduino coffee grinders.

 

For the coffee, they had two choices and if you have time and are serious, you can enquire which blend would be good for the type of coffee you desire – I was so excited to be “back” that I ordered two; the fruitier version as an espresso and the not so fruitier one as a piccolo.

 

Great of course. I started with the espresso and finished off with dessert – the piccolo.

After my coffees I wandered over for a chat to meet the baristi, Jake, who took my order and Aga, who prepared them. As Aga was busy making more great coffees, I had a chat with Jake, asking him about how long he had been working there and sharing with him my passion for coffee, etc. Very friendly, adding the experience of course. Before I left to rejoin the family, I noticed a delicious looking cake – I can’t remember now, but it had a rosemary and strawberry – very unique and the size of the slice was enough for two, so I bought that together with Square Mile’s Palestina Coffee for filter brewing.

Ah! so happy I went back and I pray it won’t be another 6 years before I visit. Still a great place for coffee and I think when I visit again, I’ll be doing more than just drinking coffee as I plan to start investigating adding the word “coffee” into my next career path, God willing.

So, is Prufrock my favourite coffee shop in the World? If I wanted to ask anyone or start a serious coffee career, they will top my list no doubt because I know that they are completely dedicated to coffee.

For more on offer at Prufrock, I defiantly recommend visiting their website; https://www.prufrockcoffee.com

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