April 13, 2014 – From Coffee With Love

It seems the coffee scene is vastly improving in Dubai. It was only about a year ago that I was excited when I visited Dubai and visited RAW Coffee – see my blog here. Now, just a few months later, two guys called Sergio (from Spain) and Tom (from Australia) team up and open up Tom&Serg – a post-modern Aussie style cafe, dedicated to offering artisan prepared coffee using the state of the art La Marzocco La Strada, hearty well prepared food in a no frills atmosphere – exposed brick, blackboard walls, open plan kitchen with noise to create a homely feel.

Most of us visiting from NY, Melbourne and London will instantly feel at home here. For me it is reminiscence of Workshop Coffee (Clerkenwell, London), cum St.Ali (Melbourne). In fact its a style I very much like, because it was not long ago that the it was very difficult to get artisan coffee and well prepared food under one roof. I remember my trips to London, where I had to eat in one place and then trek to find good coffee in another and vice versa, but that’s changing now. So, to Tom and Serg, Dubai and to my freshest post ever, as I just got back from Dubai yesterday (12 April 2014), that’s how excited I am.

I didn’t hesitate upon entering to let the waitress know that I’m here because of the coffee and persisted to let her know that when I owned Escape Caffe, my Magic was made with a triple shot of espresso in a 150ml glass. In any case, that’s what I ordered and then I asked who was in charge of coffee and she directed me to Jamie, who hails from Melbourne and has done a stint of jobs at Melbourne’s finest cafes such as Proud Mary, Auction Rooms, Sensory Lab (St Ali’s sister shop) and Seven Seeds, so in summary, a well-trained barista that knows what he’s talking and drinking about. My wife looked at me and was like “you know you want to, so go and talk to the chief barista”, so, I walked by for a chat to talk all things coffee, blend, taste profile, market preferences, etc. I was glad to know that they get their coffee from RAW, but the blend is made specifically for them under Jamie’s guidance. In summary, it hails from Central and South America with medium acidity, roasted just after second crack (where the oils begin to sip out) – ok, I’m getting a bit geeky here, so I’ll stop. In any case, ti goes well with milk, with chocolatey and caramel overtones with not in your face sweetness.

For me however, what blew my mind was the cold brew, offered to me by Jamie and his description as on point – it’s very unusual in that you need to take several sips to try and pin point the taste and so that’s what I did and I have to confess it wasn’t easy.

All I know is that the first couple of sips sent flavour profiles literally through my whole body. In fact it puzzled me so much that I ignored my lunchand then realising that I hate cold food, had to succumb and indulge in my burger and fries.

I washed my palate with more water and went back to the coffee. After that I took a stroll around the shop, which is fairly big as there’s also an upstairs area, a black board describing the coffee.

a library area and another La Marzocco Strada, supported by another barista from Australia – this time from Brisbane – wow! two under one roof – baristi from Australia and La Marzocco Strada that is. As we literally got there 30 minutes before they close on a Friday – 4:30pm I rushed through the place and tried to take some original pics and on our way out, I met another lady, Michaela, from Melbourne, who used to live in London but never had a chance to try out some of the top cafes there. I reassured her that if she ever visited London again that she would be wowed by the quality of cafes there, who could rival those in Melbourne too, encouraging her that London’s acceleration to the top of the World coffee drinking cities was partly due to the influx of baristi from Melbourne itself – she was happy with that confirmation.

All in all, a great place to visit and from what I read (the owners were in the Esquire Middle East Magazine for their dress sense), there’s more to come from Tom and Serg, perhaps more shops, definitely more publicity and similar concepts. Please try Vienna, Austria, where I live.