I’ve written recently about the fact that the price of coffee is the lowest it’s been for over 15 years, meaning that coffee farmers are finding it so difficult to make a living from selling coffee that some of them have eve abandoned their farms to look for a job in order to feed their families and educate their children.
So 1 October is International Coffee Day – yes, there’s is as such a thing – and the International Coffee Organisation (ICO) together with some like minded partners have launched the Coffee Pledge, so please sign the #coffeepledge that calls for a living wage for coffee farmers.
Some the World’s top coffee roasts have already signed something similar – see below and congratulations to them too.
In addition, just also week on 23 September 2019 at the first ever Global CEO and Leaders of the Coffee Forum, the “London Declaration” was signed, committing;
“to taking action focusing on four themes: promoting competitive and sustainable production; fostering responsible and equitable growth; promoting responsible consumption; and promoting public-private dialogue regarding policy development.”
see link here to read more.
In any case this is historic and as we say in the project management world, all we need to do now is ‘implement, implement and implement” so that everyone in the coffee value chain gets a fairer treatment.
Here’s looking to a fairer world for commodities especially for the second most tradeable one, coffee, as we need everyone involved in getting this most popular of beverages on to our table to benefit as much as possible.