Renaming my Brand: Readers Thoughts
First up, I’m grateful to my almost 100 subscribers to my blog and that’s why I’d like to invite you to participate in helping me choose my coffee brand.
So, I’ve been think a while about my coffee brand. Trust me it’s taking me several hours and I’ve been back and forth with the tried and tested and the newish.
Looking through how I think about coffee and communicate about coffee, three words come to me LOVE, PASSION, ESCAPE.
FOR LOVE, ❤️ this usually starts with infatuation, where you want to know more and justify your infatuation and whether it resides in LOVE. For coffee, this was the start of my journey. I wanted to know why my taste buds where experiencing this delight.
FOR PASSION, 🧡 this was the next phase as the organ of the word relates to suffering. It was the point of no compromise in getting the best coffee possible. First with buying the best gadgets and then with only visiting certain cafes and if you were pulled into a commercial chain to drink coffee, yes, I would prefer water rather than compromise and let my taste buds suffer.
For ESCAPE, ✈️ it was the drink of the escapist, as the drinker escapes from reality into the surreal of new taste experiences, evident on their tongues. THIS is why my first coffee shop 12 years ago, was called ESCAPE CAFFE. To escape with your taste buds required flight and I love wings but also pay homage to the Italians – hence CAFFE (coffee in Italian) and not CAFE (French) and also an espresso cup.