gold box roastery dubai – From Coffee With Love

Finally!

Ever since I heard about Gold Box Roastery in 2016, I have been trying effortlessly to visit them. However, the main reason I was unable to visit them in the past 3 years was because although they open for 6 days a week, they are always closed Fridays and whenever I used to stopover in Dubai for 48 hours, the only full day I had was, Friday. So, on this occasion, as my stopover was from Saturday to Sunday and when asked by my friend where I wanted to go, I naturally said, “let’s try Gold box roastery”.

Situated in Warehouse #7, Building: SMARK 3, Umm Suqeim Rd. East, Near Mall of Emirates Next to Warehouse Gym Al Quoz Industrial Third, the industrial but arty district of Dubai, you could easily miss Gold Box roastery, like we almost did – google maps isn’t always the best for this part of Dubai. Luckily as determined as we were, we found it. As you enter, you could be excused for thinking you’ve walked into a coffee warehouse – right in front of you is a custom made purple La Marzocco GS3 espresso machine – giving the indication that pouring 100s of cups of coffee per day is not their focus. Behind the barista station, also decked out with filter brewing options and a mahl konig grinder, is where the action is, as you can just glimpse the coffee roasters – yes, there’s more than one – this is a coffee roastery. To the left of you, you will see bags and bags of coffee sacks, containing waiting to be roasted green coffee from al over the World, selected carefully by the owner.

The sitting area is small, decked with their theme, purple. Whilst visiting, the customers that stopped by, were regulars, stopping over on their way to somewhere, sitting briefly to drink their “black gold” or buying lots of bags of wholesome coffee to take home.

On the right is an impressive array of coffees on sale with an enticing logo to accompany the delicious coffee beans inside. If you just edge your eyes atop of the coffee bag rows you will see a placard – owner, Barbara Croce awarded as a Q Arabica Grader by the Coffee Quality Institute – now if you don’t know what that it is, here a short explanation

The certification is useful for purchasing coffee, selecting roast profiles and production/processing methods, understanding coffee origins, and more. It allows (them) to communicate objectively about quality throughout the entire coffee supply chain. (source: perfectlydailygrind.com)

In short, Q-graders are like the superheroes of the coffee industry. It allows them, once qualified to detect quality right through the coffee process, enabling them to know how to choose coffee and grade it for its quality, let alone, know how to get the best out of the coffee.a custom made purple La Marzocco GS3 espresso machine – giving the indication that pouring 100s of cups of coffee per day is not their focus. In short, Barbara is really serious about her coffee

But wait, there’s more.

I walk over to a lady and exclaim, finally I have found this place after many years of trying – I noticed that the lady had an air about her, relaxed but confident. To my pleasant surprise it was none other than Barbara herself. Great! first of all we just about find the place and secondly, I get to meet the owner herself.

In fact, to the detriment of my friend, even though he was very polite about it, Barbara and I spend the next 1-2 hours talking about coffee – I learn about there commitment, her vision to make the Dubai roastery world class (her first one is in Newcastle, north England), her family history in coffee, her commitment to understanding coffee by living on an actual farm for a few months, her expansion plans, right opposite their current site, which will become a training school too, the expertise of her staff (one of them Lyndon Recera was UAE barista champion for 3 years in a row until last year – see my previous post on Typica) and much, much more.

It’s only after chatting for a while, that I noticed that I hand’t even had my cup of gold.

I chose a fruity blend as I actually like fruity blends in my milk based coffee. Afterwards, I looked at the impressive display of coffee and was totally spoilt for choice, so of course I ask Barbara to advise me, as I wanted a coffee that would be great for espresso and filter, so I selected the Bolivian Caranavi with tasting notes of fig, dark chocolate and nougat to name a few.

Just before we left, Barbara kindly gave me the invite only to the opening of Typica (previous post), as I presume she had detected a real coffee nerd in me.

Definitely one of my best coffee experiences and looking forward to hearing more from them and their new barista academy.

Read more and order coffee from them on their website https://www.goldboxroastery.com/uae/roastery

I think God is too kind to me. I stopover in Dubai, pop over to one of my most anticipated roastery visits, Gold Box (more on this next week) – get invited by the owner to the opening of a new coffee shop by the 2018 UAE Barista Champion, which turns out to be probably one of my best coffee experiences ever. So, where do I start?

I arrive in a beautifully designed cafe in Umm Suqueim 2 – Jumeirah (Dubai’s best coffee neighbourhood by far)

Show my invite only card but welcomed like I’m a VIP.

Offered a seat and asked what I would like to start with – naturally I let the staff – hold on, no, it’s actually the UAE Champion herself. What can I say, but, “please offer me what you want” I’m thinking “when was the last time I was attended to by an actual barista champion….. well! actually, never… so let me indulge my senses in this experience ”

The menu is simple and to the point

I start with a white (I asked for a cortado), served with a salted caramel brownie on the side together with a never seen before – little card describing type of coffee, altitude height it was grown, process and taste profile – wow!

Could I ask for more….

But there’s more…

Michaela Ruazol, the custodian and UAE Barista Champion has something very special for you on – THE CHALLENGE – the signature drink that contributed to her winning the UAE Barista Championship. However, before you start going crazy with delight – whilst this may not actually be the exact bean that she won the championship with, she has managed to creatively select a coffee with the same profile, so that you too, can delight your tastebuds with what won the judges over – cold brew.

I must say, it was very exquisite, with so many flavour profiles in your mouth, but not at once – progressively, as at first you taste the berries, watermelon (yes, you read that right) and then later on, the caramel type swirl and citrus from the dried orange. It’s like a party in your mouth. The clever part about this type of coffee drink is that, as it was developed as a cold brew (not the easiest type of coffee to get a great taste profile)I think it really challenged Michaela a wide range to experiment because she had to get it just right and more.

Now, where else do you get to taste championship coffee prepared by a champion if you’re not a judge ? For me, TYPICA, Dubai of course.

So what else is on offer?

Looks strange? Well this is a very special coffee machine, Aremde Nexus One– the first of it’s kind in Dubai – Typica are about pushing the boundaries read about this one of it’s kind machine here. It’s one of the very few espresso machines in the World trying to solve the problem of having the barista prepare your coffee whilst looking at you and at the same time, you viewing the process. Naturally, I asked for an espresso, again, prepared by Michaela.

As I wandered around, I spotted coffee being roasted on the spot on the Ikawa (one for my wishlist). The Ikawa is the World’s first smart roaster, so basically you can roast green beans on it – read more here

I’m not sure if they were roasting for consumption right away as this will go against the coffee roasting and chemical principle but it was part of the experience that was Typica.

As I sat there enjoying the vibe, I spotted a man walking around taking pictures and directing another in videoing the opening. He eventually walked by and introduced himself and asked if I wouldn’t mind being featured in one of the promo videos – he laughed as he said, we just want a shot of your mouth, sampling and enjoying the delicious coffee on offer. So, if you visit their instagram page, you may spot me on their page around 2-3 September 2019. I later found out that he was Keith Dallison, a creative hailing from Birmingham (UK), who came to Dubai about 20 years ago and never went back. Later on, Barbara Croce, owner of Gold Box joined the party as well as some inquisitive onlookers and friends. Also on offer are exquisite coffees (no space for normal here). For those who don’t know coffees from Panama are usually very, very special with a posher sounding coffee varietal called Geisha.

I had the opportunity to chat briefly with Michaela and of course I have to say she’s a charming lady that comes across as humble but determined. She offered me more, but after three coffee drinks in less than hour, I was caffeine out. Determined that I still delight my taste buds, she offered me her favourite cookie (biscuit if you are English) which is owned and baked by a local Emirati baker and I must confess it was one fo the best I have had. Her staff are naturally friendly and gave the impression that they were having a great time, with a party vibe but committed to giving you the best. After all, they are also the UAE brewers champion.

Before I finish, I have to mention that the amazing story of Michaela doesn’t start or end here. I found out that the 2016-2017 champion actually didn’t enter the UAE Barista championship, because he wanted to coach her to be the champion and of course he succeeded and its a a real coffee love story, because they are together. In 2020, Michaela will actually represent the UAE at the Melbourne World Barista Championship in 2020 – wow! what a story and this is typical (excuse the pun) of leaders, there’s always a fantastic story behind their success not to mention their hard work, passion and dedication. Naturally he was there during the opening but I think he’s still an employee of Gold Box.

Well done Michaela and I definitely cannot wait to stop by again – a real contender for my fave cafe in the World.

Read more about them on www.typicauae.com