Ever since I heard about Gold Box Roastery in 2016, I have been trying effortlessly to visit them. However, the main reason I was unable to visit them in the past 3 years was because although they open for 6 days a week, they are always closed Fridays and whenever I used to stopover in Dubai for 48 hours, the only full day I had was, Friday. So, on this occasion, as my stopover was from Saturday to Sunday and when asked by my friend where I wanted to go, I naturally said, “let’s try Gold box roastery”.
Situated in Warehouse #7, Building: SMARK 3, Umm Suqeim Rd. East, Near Mall of Emirates Next to Warehouse Gym Al Quoz Industrial Third, the industrial but arty district of Dubai, you could easily miss Gold Box roastery, like we almost did – google maps isn’t always the best for this part of Dubai. Luckily as determined as we were, we found it. As you enter, you could be excused for thinking you’ve walked into a coffee warehouse – right in front of you is a custom made purple La Marzocco GS3 espresso machine – giving the indication that pouring 100s of cups of coffee per day is not their focus. Behind the barista station, also decked out with filter brewing options and a mahl konig grinder, is where the action is, as you can just glimpse the coffee roasters – yes, there’s more than one – this is a coffee roastery. To the left of you, you will see bags and bags of coffee sacks, containing waiting to be roasted green coffee from al over the World, selected carefully by the owner.
The sitting area is small, decked with their theme, purple. Whilst visiting, the customers that stopped by, were regulars, stopping over on their way to somewhere, sitting briefly to drink their “black gold” or buying lots of bags of wholesome coffee to take home.
On the right is an impressive array of coffees on sale with an enticing logo to accompany the delicious coffee beans inside. If you just edge your eyes atop of the coffee bag rows you will see a placard – owner, Barbara Croce awarded as a Q Arabica Grader by the Coffee Quality Institute – now if you don’t know what that it is, here a short explanation
The certification is useful for purchasing coffee, selecting roast profiles and production/processing methods, understanding coffee origins, and more. It allows (them) to communicate objectively about quality throughout the entire coffee supply chain. (source: perfectlydailygrind.com)
In short, Q-graders are like the superheroes of the coffee industry. It allows them, once qualified to detect quality right through the coffee process, enabling them to know how to choose coffee and grade it for its quality, let alone, know how to get the best out of the coffee.a custom made purple La Marzocco GS3 espresso machine – giving the indication that pouring 100s of cups of coffee per day is not their focus. In short, Barbara is really serious about her coffee
But wait, there’s more.
I walk over to a lady and exclaim, finally I have found this place after many years of trying – I noticed that the lady had an air about her, relaxed but confident. To my pleasant surprise it was none other than Barbara herself. Great! first of all we just about find the place and secondly, I get to meet the owner herself.
In fact, to the detriment of my friend, even though he was very polite about it, Barbara and I spend the next 1-2 hours talking about coffee – I learn about there commitment, her vision to make the Dubai roastery world class (her first one is in Newcastle, north England), her family history in coffee, her commitment to understanding coffee by living on an actual farm for a few months, her expansion plans, right opposite their current site, which will become a training school too, the expertise of her staff (one of them Lyndon Recera was UAE barista champion for 3 years in a row until last year – see my previous post on Typica) and much, much more.
It’s only after chatting for a while, that I noticed that I hand’t even had my cup of gold.
I chose a fruity blend as I actually like fruity blends in my milk based coffee. Afterwards, I looked at the impressive display of coffee and was totally spoilt for choice, so of course I ask Barbara to advise me, as I wanted a coffee that would be great for espresso and filter, so I selected the Bolivian Caranavi with tasting notes of fig, dark chocolate and nougat to name a few.
Just before we left, Barbara kindly gave me the invite only to the opening of Typica (previous post), as I presume she had detected a real coffee nerd in me.
Definitely one of my best coffee experiences and looking forward to hearing more from them and their new barista academy.
Read more and order coffee from them on their website https://www.goldboxroastery.com/uae/roastery